VIDEOAGENCY SAS

Their core work

VIDEOAGENCY SAS, trading as Octoly, is a Paris-based tech SME that built software connecting brands with social video content creators for digital advertising campaigns. They developed a platform that evolved from a brand-creator marketplace into a structured influencer marketing solution enabling product reviews as a sales channel. Their core product targets SMEs and self-employed entrepreneurs who lack the resources to run traditional advertising but can benefit from influencer-driven product exposure. The business sits at the intersection of ad-tech, e-commerce, and the creator economy.

What they specialise in

How they've shifted over time

In 2015 Octoly focused on the advertising angle: social video as a medium and connecting brands with content creators as a distribution problem. By 2017–2019 the framing had shifted from advertising toward commerce — the OCTOLY REVIEWS Plugin positioned the same influencer network as a product review and sales channel, signalling a pivot from brand awareness to measurable revenue generation. This trajectory mirrors the broader market shift in influencer marketing from reach-based metrics to conversion-based ROI that dominated the late 2010s.

The organisation moved from advertising-first to commerce-first influencer tooling, suggesting any future collaboration would sit closer to e-commerce platforms, affiliate marketing infrastructure, or creator monetisation than to traditional media or broadcasting.

How they like to work

Octoly operated entirely as a solo applicant under the EU SME Instrument, which funds single companies rather than consortia — both projects show zero consortium partners. This means there is no track record of multi-partner coordination, joint deliverable management, or cross-border consortium work. For prospective partners, this signals a company accustomed to independent execution; integrating them into a large Horizon Europe consortium would be their first exposure to that model.

Octoly has no recorded consortium partners across its two H2020 projects, reflecting the solo-company structure of the SME Instrument funding scheme rather than any aversion to collaboration. Their European network, if any, exists outside the formal H2020 partner record.

What sets them apart

Octoly is one of the few EU-funded companies that used H2020 money specifically to build influencer marketing software at a time when the sector was still emerging — giving them early-mover credibility backed by public validation. They successfully progressed from a Phase 1 feasibility grant (€50k) to a full Phase 2 development grant (€1.75M), which means their business model and technology passed two rounds of European Commission review. That funding trajectory is a meaningful signal of concept viability, distinguishing them from unfunded competitors of the same era.

Highlights from their portfolio

• OCTOLY REVIEWS Plugin
  The largest grant in the portfolio at EUR 1.75M under SME Instrument Phase 2, representing a full commercial scale-up of their influencer marketing platform with EU validation of its market potential.
• OCTOLY
  The Phase 1 feasibility project that established the core concept of social video software connecting brands and creators, and which secured the proof-of-concept needed to win the subsequent Phase 2 award.