UP2METRIC IDIOTIKI KEFALAIOUCHIKI ETAIREIA

Their core work

UP2METRIC is a Greek technology SME specialising in extended reality (XR), affective computing, and 3D modelling. They build intelligent, emotion-aware virtual and augmented reality environments that adapt to user behaviour — blending computer vision, machine learning, and semantic reasoning to create spaces that "feel" responsive. Their work spans architectural design tools (adaptive CAD/CAM pipelines with VR/AR previews) and immersive simulation environments used in disaster management and media planning. In practical terms, they deliver the software intelligence layer that makes XR applications context-aware rather than static.

What they specialise in

How they've shifted over time

UP2METRIC entered H2020 with a tightly defined identity: using emotion-aware computing and immersive 3D environments to make architectural spaces more human-responsive, as seen in the MindSpaces keyword cluster (neuro-architecture, affective computing, adaptive 3D-models). Their second project, xR4DRAMA, retains the XR technology stack but abandons the design/architecture framing entirely, pivoting toward emergency response and media coordination — domains where immersive simulation serves operational training rather than aesthetic experience. With only two projects and no keywords recorded for the second, it is not yet possible to say whether this pivot reflects a deliberate strategy or simply opportunistic participation; the direction to watch is whether future work emphasises safety-critical XR or returns to the environment-design niche.

UP2METRIC appears to be broadening its XR platform from the niche of neuro-architecture toward higher-stakes operational domains such as disaster management, which could position them for security, defence, or public safety consortia if this trajectory continues.

How they like to work

UP2METRIC has participated exclusively as a non-leading partner across both projects, indicating they function as a specialised technical contributor rather than a project architect. With 16 unique partners across 8 countries from just two projects, they engage in fairly large international consortia — averaging 8 partners per project — suggesting they are comfortable operating inside complex multi-partner structures. There is no evidence of repeated partnerships, which is consistent with a company that joins consortia for their specific XR/affective-computing capability rather than through long-standing institutional relationships.

UP2METRIC has built a network of 16 unique partners across 8 countries despite only two projects — a relatively broad reach for an SME at this scale. Their collaborations appear to be European in scope with no reported activity outside the EU/associated countries.

What sets them apart

UP2METRIC occupies a rare intersection: they are not a general XR studio, nor a pure machine learning house, but a company that combines both to build environments that respond to human emotional and cognitive states — a capability relevant to architecture, healthcare, training, and entertainment. For a consortium looking to add an emotion-aware XR component without hiring a large integrator, UP2METRIC offers focused SME agility with demonstrated EU project experience. Their neuro-architecture background is particularly unusual and gives them a differentiated angle in tenders involving human-centred design or cognitive ergonomics.

Highlights from their portfolio

• MindSpaces
  Their highest-funded project (€316,750) and the clearest window into their core IP — an ambitious attempt to combine neuro-science, affective computing, and adaptive 3D design into environments that reconfigure themselves in response to users' emotional states.
• xR4DRAMA
  Demonstrates UP2METRIC's ability to transfer their XR platform into a completely different application domain — disaster management and media planning — signalling technology versatility beyond their original design-sector niche.