UBIGO INNOVATION AB

Their core work

UbiGo is a Swedish technology SME and commercial Mobility as a Service (MaaS) operator that builds subscription-based platforms combining public transit, car-sharing, bike-sharing, and taxi into a single user account and monthly plan. They contribute hands-on deployment experience from operating one of Europe's earliest commercial MaaS services in Gothenburg to European research consortia, grounding academic projects in real-world product and user realities. Their expertise covers MaaS platform design, multimodal journey planning, and the business model architecture required to make combined mobility commercially viable at scale. In EU projects, they function as industry practitioners who bridge the gap between MaaS research concepts and proven operational services.

What they specialise in

How they've shifted over time

In their first H2020 project starting in 2016, UbiGo engaged with the broad sustainable urban mobility agenda — SUMPs, non-motorized transport, defuelization, and social inclusion of vulnerable groups — reflecting the EU policy context of that period. By 2017, their focus sharpened decisively onto the commercial and technical infrastructure of MaaS itself: business models, user behavior change, journey planners, and cross-platform roaming standards. This trajectory shows a company moving from contributing to general urban mobility research toward defining the commercial architecture of a pan-European MaaS ecosystem.

UbiGo is orienting toward the commercial and interoperability layer of MaaS — roaming standards, cross-operator business models, and the infrastructure that would make multimodal subscriptions work at European scale — suggesting future interest in projects tackling MaaS market structure rather than single-city pilots.

How they like to work

UbiGo joins large European consortia as a practitioner partner rather than a research leader — they have never coordinated an H2020 project. With 45 unique partners across 14 countries from just 2 projects, they clearly participate in high-density, pan-European networks alongside city authorities, transport operators, and research institutions. Their contribution is real-world MaaS deployment experience and commercial product knowledge, not academic research output.

UbiGo has engaged 45 unique consortium partners across 14 countries through just 2 projects, indicating participation in large, diverse European consortia typical of CIVITAS and MaaS research programmes. Their network likely spans city administrations, public transport authorities, and mobility technology providers across northern and western Europe.

What sets them apart

UbiGo occupies a rare position as both a commercial MaaS operator and an EU research partner — they bring ground-truth product and user experience that no university or consultancy partner can replicate. Their direct involvement in MaaS as a live commercial service makes them especially valuable for projects that need to test concepts against operational reality rather than theoretical models. For any consortium working on combined mobility, MaaS interoperability, or transport behavior change, UbiGo offers a credibility anchor that strengthens the applied dimension of the proposal.

Highlights from their portfolio

• IMOVE
  UbiGo's largest funded project (EUR 170,625) tackled the commercially critical challenge of MaaS roaming and interoperability at European scale — the foundational problem for any cross-border MaaS network — positioning UbiGo at the center of the EU MaaS standardization debate.
• CIVITAS ECCENTRIC
  Membership in CIVITAS — one of the EU's most prestigious urban mobility programmes — placed UbiGo alongside major city authorities and transport agencies, establishing their credibility within the wider European sustainable mobility community.