UAB MEDIAPARK

Their core work

UAB MEDIAPARK is a Lithuanian private company based in Vilnius that operates at the intersection of digital innovation support and SME finance access. They facilitate connections between innovative SMEs and digital technology ecosystems, participating in networks that promote digital innovation hubs across Europe. Their work spans from helping SMEs access alternative financing to supporting the adoption of advanced digital technologies like IoT, robotics, and cyber-security in production environments.

What they specialise in

How they've shifted over time

MEDIAPARK's early H2020 involvement (2018) centered on financial ecosystem support for SMEs through the ALTFInator project, suggesting roots in business services and innovation consulting. By 2019, their focus shifted decisively toward digital innovation hubs and Industry 4.0 technologies — robotics, IoT, and cyber-security — through RODIN and TRINITY. This pivot suggests a deliberate move from general SME support toward specialized digital technology intermediation.

MEDIAPARK is positioning itself as a digital innovation hub intermediary in the Baltic region, bridging SMEs with advanced manufacturing and robotics technologies.

How they like to work

MEDIAPARK operates primarily as a third-party contributor rather than a core consortium member — two of their three projects are third-party roles, likely joining through open calls within larger networks. Despite this peripheral role, they connect to 34 partners across 20 countries, suggesting they function as a node in wide-reaching innovation networks rather than leading their own consortia. This makes them an accessible, low-commitment partner to bring into existing projects.

Despite limited direct project participation, MEDIAPARK connects to 34 unique partners across 20 countries — a remarkably broad network for an organization with only 3 projects, reflecting the large-scale DIH networks they participate in.

What sets them apart

MEDIAPARK's value lies in combining SME business support experience with digital innovation hub participation — they understand both the finance side and the technology side of SME digital transformation. Based in Lithuania, they offer a Baltic gateway into pan-European DIH networks. For consortium builders, they could serve as a regional relay point connecting Western European technology providers with Baltic and Eastern European SMEs.

Highlights from their portfolio

• TRINITY
  Large-scale Innovation Action (2019-2023) combining robotics, IoT, and cyber-security for agile production — MEDIAPARK's entry into advanced manufacturing digitization.
• ALTFInator
  Their only project with direct EC funding (EUR 127,938), focused on building alternative finance capacity for innovative SMEs.