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Their core work

The University of Economics and Business (UEB) is part of Vietnam National University Hanoi and specializes in business education, management research, and entrepreneurship in the context of Southeast Asian emerging markets. In EU projects, it contributes as a Vietnamese academic partner providing on-the-ground access to Vietnam's business environment, local industry networks, and expertise in how innovation and knowledge transfer function under emerging-market conditions. Both H2020 participations were MSCA-RISE staff exchange programs, meaning the organization served as a destination and origin point for researcher and practitioner mobility between Europe and Vietnam. Their practical value lies in bridging Western management theory with the realities of doing business in fast-growing Asian economies.

What they specialise in

How they've shifted over time

UEB's first project (2017–2019) left no formal keyword record, but its title — knowledge and innovation in and from emerging markets — signals a research framing focused on understanding Vietnam and similar economies as subjects of study. By 2020, the keyword profile shifted toward active practice: entrepreneurial management, talents, and context, suggesting a move from studying emerging markets to building capacity within them. The arc is short given only two projects, but the direction is clear: from diagnostic analysis of emerging market dynamics toward applied entrepreneurship development and talent cultivation.

UEB appears to be moving toward applied entrepreneurship capacity-building, making them a relevant partner for any future project designing entrepreneurship curricula, incubation models, or innovation ecosystem interventions in Southeast Asia.

How they like to work

UEB has participated in both H2020 projects exclusively as a third-party partner — never as coordinator or formal participant — which is typical of non-EU universities brought into MSCA-RISE consortia for staff exchange and regional expertise. Despite this peripheral formal role, they connected with 24 unique partners across 11 countries, suggesting the consortia they joined were large, multi-institutional networks. Working with UEB means engaging a Vietnamese academic institution that operates as a regional gateway rather than a project driver.

UEB has built connections with 24 partners across 11 countries through just two projects, reflecting the broad multi-country design of MSCA-RISE schemes. Their network is predominantly European in origin but Vietnam-anchored in practice, making them a bridge node between EU research institutions and the Vietnamese business and academic ecosystem.

What sets them apart

UEB is one of very few Vietnamese universities with demonstrated H2020 participation, giving them credibility as a non-EU partner within the EU funding framework — something most Vietnamese institutions cannot claim. For consortium builders targeting Southeast Asia, UEB offers both institutional legitimacy and on-the-ground access to Vietnam's entrepreneurship and business education networks. Their focus on the intersection of emerging market context and innovation management fills a gap that most European business schools cannot replicate from the outside.

Highlights from their portfolio

• EM4FIT
  Running through 2025, this is UEB's longest active EU engagement and covers entrepreneurial management and talent fostering — directly aligned with their institutional mission as a business university.
• K.I.T.F.E.M.
  UEB's first EU project entry, focused on knowledge and innovation flows in emerging markets — establishing their positioning as a Southeast Asian academic anchor in European research networks.