SVENSKA NATURSKYDDSFORENINGEN I

Their core work

The Swedish Society for Nature Conservation (SSNC) is Sweden's largest environmental NGO, bringing consumer advocacy and market transformation expertise to EU energy efficiency initiatives. In H2020 projects, they focus on bridging the gap between energy-efficient products and consumer adoption — helping translate technical performance into purchasing decisions. Their role centers on empowering consumers, shaping demand for high-efficiency appliances and heating/cooling systems, and driving market uptake of sustainable energy products across Europe.

What they specialise in

How they've shifted over time

SSNC's early H2020 work (2015-2018) concentrated on consumer-facing energy labeling and product efficiency rankings, exemplified by ProCold (professional cold products) and TOPTEN ACT (top energy-efficient consumer products). Their most recent project, HACKS (2019-2023), signals a shift toward heating and cooling systems with explicit focus on market transformation, consumer empowerment, and communicating non-energy benefits like comfort and cost savings. This evolution suggests a move from passive product ranking toward active demand-side market intervention.

SSNC is moving from informing consumers about efficient products toward actively reshaping heating and cooling markets by emphasizing financial, environmental, and comfort co-benefits.

How they like to work

SSNC participates exclusively as a partner, never leading consortia — consistent with their role as a consumer voice complementing technical and policy partners. With 20 unique partners across just 3 projects and 15 countries represented, they operate in large, pan-European consortia typical of Coordination and Support Actions. They function as a trusted civil society partner that adds consumer credibility and Nordic market access to energy efficiency initiatives.

Across 3 projects, SSNC has collaborated with 20 distinct partners spanning 15 countries, indicating broad European reach through large CSA consortia. Their network likely includes other environmental NGOs, energy agencies, and consumer organizations across the EU.

What sets them apart

SSNC brings something most energy project consortia lack: a credible, independent consumer voice backed by one of Europe's largest environmental membership organizations. For consortium builders, they offer legitimacy with end-users and the general public — essential for projects that need market uptake, not just technical results. Their strength is translating complex energy efficiency data into messages and tools that drive real purchasing behavior.

Highlights from their portfolio

• HACKS
  Most recent and thematically broadest project, expanding SSNC's scope into heating/cooling market transformation with emphasis on non-energy co-benefits.
• TOPTEN ACT
  Part of the well-known Topten initiative that ranks the most energy-efficient consumer products across European markets.
• ProCold
  Largest single EC contribution (EUR 152,560) and addressed an underserved niche — professional cold equipment energy efficiency.