Both TOUCHLESS and E-TEXTURES center on mid-air haptic interaction, with SoftServe contributing AI and software components to both.
SOFTSERVE POLAND SP ZOO
Polish IT engineering firm specializing in AI software for mid-air haptic interfaces and touchless human-computer interaction.
Their core work
SoftServe Poland is the Polish subsidiary of SoftServe Inc., a large IT services and software engineering company. In the H2020 context, the company contributed software development and AI engineering expertise to research projects focused on mid-air haptic interfaces — technology that lets users feel textures and touch sensations without physical contact. Their specific contribution appears to be on the computational and AI side: building neuro-cognitive models and real-time algorithms that drive touchless haptic feedback systems. This positions them as the engineering bridge between academic haptics research and deployable software.
What they specialise in
E-TEXTURES is explicitly about AI-enabled haptic texture generation; TOUCHLESS extends this to full neurocognitive AI-driven experiences.
TOUCHLESS (EUR 607,250, 2021–2024) lists neuro-cognitive models as a core keyword, indicating deeper research involvement beyond pure software delivery.
Touchless interaction appears as a unifying theme across both projects, suggesting applied UX and interaction design capability alongside the AI engineering.
How they've shifted over time
With only two projects both starting in 2021, there is no meaningful before/after trajectory to analyze — SoftServe Poland entered H2020 participation late in the programme and concentrated its activity entirely within one thematic cluster. The E-TEXTURES project (short, EUR 39K, CSA) appears to have been an early scoping or coordination effort, while TOUCHLESS (EUR 607K, RIA, running to 2024) represents the deeper research engagement that followed. If a trend exists, it points toward escalating commitment: moving from a small coordination role to a substantive research partnership on a larger, longer project within the same haptics domain.
SoftServe Poland appears to be deepening its position in the haptic AI niche, moving from short coordination work to multi-year research — suggesting they are building long-term capability in touchless human-computer interaction rather than treating this as a one-off engagement.
How they like to work
SoftServe Poland has participated exclusively as a consortium partner, never as a project coordinator, which is consistent with a large IT company lending technical capacity to research-led consortia rather than driving the scientific agenda itself. Their consortia are small — 7 unique partners across 5 countries over 2 projects — indicating focused, specialist collaborations rather than broad networking. This suggests they work best when brought in as a defined technical contributor with clear deliverables, not as an open-ended research partner.
SoftServe Poland has worked with 7 distinct partners spread across 5 countries, a modest but internationally distributed network for just two projects. No repeated partner patterns are visible, suggesting they joined pre-formed research consortia rather than building a recurring collaboration circle of their own.
What sets them apart
SoftServe Poland is unusual in the H2020 landscape because it is a branch of a large commercial IT services firm — not a university spin-off or research institute — that chose to engage with FET (Future and Emerging Technologies) research, the most exploratory part of the programme. This means they bring industrial-grade software engineering discipline and scalability to research problems that most academic partners cannot productively commercialize on their own. For a consortium that has proven a haptics concept and needs a partner to build production-quality AI software around it, SoftServe Poland is a rare fit.
Highlights from their portfolio
- TOUCHLESSThe largest project by far at EUR 607,250 and running four years (2021–2024), it represents SoftServe's most significant research investment and covers the full stack from neuro-cognitive modelling to haptic experience delivery.
- E-TEXTURESA compact CSA project focused specifically on AI-generated mid-air haptic textures — notable as an early proof-of-concept engagement that likely preceded and informed the larger TOUCHLESS effort.