SAS WOODOO

Their core work

Woodoo is a French deep-tech startup that develops "augmented wood" — a proprietary technology that transforms natural wood into a translucent, reinforced material with strength comparable to concrete. Their process combines wood with polymers to create an ecological construction and automotive material. The company has progressed from early-stage feasibility through product development to industrial scale-up, targeting sustainable buildings and vehicles as primary markets.

What they specialise in

How they've shifted over time

Woodoo's trajectory shows a classic deep-tech scale-up arc. Their 2017 POLYWOOD project was a small feasibility study (€79K) exploring the basic concept of wood-polymer composites. By 2018, they secured a major SME Phase 2 grant (€2.27M) for full product development, and by 2021 they shifted focus to industrial scaling and broadened their application targets to include automotive alongside construction. The evolution is from lab concept to market-ready material with expanding use cases.

Woodoo is moving from R&D into industrial production and diversifying from construction into automotive, suggesting they are approaching commercialization and seeking manufacturing and application partners.

How they like to work

Woodoo has operated exclusively as a solo coordinator through SME Instrument grants, with zero consortium partners across all three projects. This is typical for deep-tech startups protecting proprietary IP during development. Their lack of collaborative history means potential partners should expect to work with a company that controls its technology tightly but may now be ready for partnerships as it enters the scale-up and market entry phase.

Woodoo has no H2020 consortium network — all three projects were single-beneficiary SME Instrument grants with no partners. Their collaboration network exists outside EU framework programs.

What sets them apart

Woodoo occupies a genuinely rare niche: translucent, reinforced wood as an engineered construction material. There are very few companies globally working on making wood transparent while increasing its structural strength. For consortium builders, they bring a proprietary material technology that sits at the intersection of sustainability, construction, and advanced materials — a combination that is hard to find elsewhere.

Highlights from their portfolio

• Woodoo
  Their largest project (€2.27M SME Phase 2) representing the main product development phase for augmented wood technology.
• WOODOO
  The 2021 scale-up project signals transition from R&D to industrial production and expansion into automotive applications.