Three consecutive BITNET-INNOSUP projects (2017-2021) focused on improving innovation management capacity of Bosnian SMEs.
SARAJEVSKA REGIONALNA RAZVOJNA AGENCIJA SERDA DOO SARAJEVO
Sarajevo-based regional development agency providing SME innovation coaching and EU market access through the Enterprise Europe Network.
Their core work
SERDA is the Sarajevo Regional Development Agency, functioning as an intermediary that supports SMEs in Bosnia and Herzegovina with innovation management, technology development, and internationalization services. As a member of the Enterprise Europe Network (EEN), they coach local SMEs on accessing EU instruments and connecting with European partners. They also contribute to urban sustainability projects, bringing a Western Balkans perspective to nature-based solutions for cities.
What they specialise in
All BITNET-INNOSUP projects explicitly reference EEN membership, internationalization support, and SME Instrument coaching.
CONNECTING Nature (2017-2022) involved transdisciplinary methodology for urban communities and front-runner cities.
Internationalization appears as a keyword across all three INNOSUP projects, indicating sustained focus on helping SMEs reach European markets.
How they've shifted over time
SERDA's H2020 participation has been remarkably consistent rather than evolutionary. From 2017 onward, their core mission remained SME innovation support through the Enterprise Europe Network, with three sequential BITNET-INNOSUP projects refining the same service model. The only diversification was the CONNECTING Nature project on urban sustainability, which ran in parallel but appears to be a one-off rather than a strategic pivot. The later INNOSUP iterations added emphasis on "client-centric approach," suggesting a maturation of their service delivery methodology.
SERDA is deepening its SME support model rather than broadening its thematic scope, making them a reliable partner for Western Balkans business development activities.
How they like to work
SERDA operates exclusively as a participant, never leading consortia — consistent with their role as a regional development agency contributing local implementation capacity. With 45 partners across 18 countries from just 4 projects, they are embedded in broad European networks, largely through the EEN structure. They are best understood as a trusted local delivery partner who brings Western Balkans reach and SME access to larger European initiatives.
SERDA has worked with 45 unique partners across 18 countries, a wide reach driven largely by the multi-partner EEN and CONNECTING Nature consortia. Their network spans both EU member states and Western Balkans neighbors, giving them a bridging role between the two regions.
What sets them apart
SERDA offers something rare in H2020 consortia: direct access to the Bosnian SME ecosystem through an established regional development agency with EEN membership. For project coordinators needing a Western Balkans partner with real on-the-ground business networks, SERDA is one of very few credible options in the Sarajevo region. Their repeated participation in the same program line demonstrates reliability and institutional continuity.
Highlights from their portfolio
- CONNECTING NatureTheir only funded project (EUR 195,000) and a thematic outlier — a large-scale urban nature-based solutions initiative, showing capacity beyond pure SME support.
- BITNET-INNOSUPThree consecutive iterations (2017-2021) of the same SME innovation support program, demonstrating sustained commitment and institutional learning in coaching Bosnian enterprises.