RETYRE AS

Their core work

RETYRE AS (also known as Technium AS) is a Norwegian SME focused on reinventing bicycle and vehicle tyre technology. Their core product is a disruptive wheel/tyre system designed to eliminate the need for tyre changes while improving durability and functionality. They progressed from a feasibility concept in 2016 to a full Phase 2 SME Instrument project by 2018, indicating a commercial-stage innovation ready for market scaling. Their work sits at the intersection of materials engineering, product design, and sustainable transport.

What they specialise in

How they've shifted over time

RETYRE AS has followed a single, focused trajectory rather than broadening their scope over time. Their 2016 Phase 1 project was a proof-of-concept for a tyre-free bicycle wheel; by 2018 they had secured Phase 2 funding to develop and commercialise the same technology at scale. There is no visible diversification — all available evidence points to deep, narrow specialisation in one product innovation rather than expanding into adjacent areas.

They are on a clear commercialisation path for a single product — future collaboration would most likely involve manufacturing partners, materials suppliers, or distribution channels rather than further R&D.

How they like to work

RETYRE AS has exclusively led their projects as coordinator, with no record of participating in other consortia. Their project data shows zero registered consortium partners, suggesting they operated as a solo SME applicant under the SME Instrument scheme, which is specifically designed for single-company innovation grants. This means they are experienced at driving their own agenda but have limited track record of multi-partner consortium work.

RETYRE AS has no recorded H2020 consortium partners and has not collaborated across borders within the programme data available. Their EU project activity appears to be entirely self-contained, which is typical for SME Instrument recipients.

What sets them apart

RETYRE AS occupies a very narrow niche: they are building a replacement for the conventional pneumatic tyre on bicycles, targeting one of the most persistent maintenance pain points in personal mobility. Their differentiation is product-focused rather than research-focused — they are inventors and commercialisers, not a research lab. For a consortium needing an innovative SME voice in sustainable urban mobility or cycling infrastructure, they bring a tangible product with validated EU funding support.

Highlights from their portfolio

• reinventing the tyre
  The largest project by far at EUR 752,062, this SME Instrument Phase 2 award signals that the European Commission validated both the commercial potential and readiness of their tyre technology for market entry.
• A reinvented wheel
  The Phase 1 feasibility grant that launched the company's EU journey, demonstrating the concept's viability and directly enabling the larger Phase 2 award two years later.