REACTIFY MUSIC LLP

Their core work

Reactify Music is a London-based audio technology company that develops spatial audio and 3D sound processing solutions, operating at the intersection of music technology, acoustic engineering, and human-computer interaction. Their demonstrated expertise spans binaural spatialisation — the science of rendering sound so it is perceived as coming from specific locations in three-dimensional space — and the application of head-related transfer function (HRTF) models to personalise that experience. In practice, this has meant building 3D audio systems for hearing aid users embedded in gaming environments, and contributing audio personalisation technology to AR/VR platforms where realistic spatial sound is essential for social communication. They are a specialist industry partner that brings product-oriented audio engineering expertise to academic-led research consortia.

What they specialise in

How they've shifted over time

In their first H2020 project (2015–2018), Reactify Music applied 3D audio within a health and accessibility context — gamified training for hearing aid users — with no explicit AI or AR/VR component. By 2021, their focus shifted decisively toward immersive media: the SONICOM project introduces AR/VR, artificial intelligence, and social interaction as the primary drivers, with hearing technology now a supporting rather than central theme. The trajectory is a clear move from niche clinical audio applications toward the mainstream immersive audio market, where their binaural processing expertise is increasingly commercially relevant.

Reactify Music is repositioning from accessibility-focused 3D audio toward the fast-growing immersive media sector, making them a relevant partner for any consortium combining spatial audio, AI personalisation, and AR/VR interaction design.

How they like to work

Reactify Music has participated exclusively as a consortium partner across both projects, never taking a coordination or leadership role. Despite only two projects, they have engaged with 16 distinct partners across 6 countries, indicating they are embedded in sizeable international consortia rather than small bilateral arrangements. This pattern suggests they are consistently recruited as a specialist contributor — brought in for their specific audio technology capabilities to complement academically led teams.

Reactify Music has accumulated 16 consortium partners across 6 countries from just two projects, indicating active participation in large, internationally diverse teams. Their network is pan-European in character, consistent with the FET and ICT pillars they work within.

What sets them apart

Reactify Music occupies a rare niche: a commercial audio technology company with a track record in both clinical/accessibility applications and immersive media research, connected through a common thread of binaural spatialisation and HRTF expertise. Few industry partners can credibly bridge hearing rehabilitation, AR/VR audio design, and AI-driven sound personalisation within a single organisation. For a consortium needing a practical, product-oriented audio engineering perspective alongside academic partners, they offer expertise that is both technically deep and commercially grounded.

Highlights from their portfolio

• 3D Tune-In
  An early and inventive use of 3D gaming to train hearing aid users, earning the largest share of Reactify Music's H2020 funding (€224,875) and positioning them at the intersection of audio technology and digital health.
• SONICOM
  A major five-year Innovation Action (2021–2026) tackling AI-personalised spatial audio for social communication in AR/VR — one of the most technically ambitious areas in immersive audio research today.