OZ EHF

Their core work

OZ EHF is an Icelandic technology SME specializing in computer vision and artificial intelligence applied to live sports production. Their core product, OZeye, automates camera work and video analysis for live sports broadcasting, reducing production costs while maintaining broadcast quality. They develop AI systems that can track players, analyze movement, and direct camera angles without the need for large human production crews. Their work targets the sports media industry, where high-quality live coverage is expensive and their technology offers a cost-effective alternative.

What they specialise in

How they've shifted over time

OZ EHF has a narrow but coherent trajectory: both projects cover the same core technology, OZeye, with no observable pivot or diversification. The Phase 1 project (2018–2019) was a feasibility and concept validation exercise, while the Phase 2 project (2019–2021) represents full product development and market entry with substantially larger funding. There is no keyword shift because the organization stayed entirely focused on a single product throughout their H2020 participation — the evolution is one of maturity, not direction.

OZ EHF is a product-focused SME that used EU funding to scale a single AI video product to market — any future collaboration would likely center on expanding OZeye into new sports, venues, or related media automation use cases.

How they like to work

OZ EHF operates exclusively as a project coordinator and applied for both grants independently under the SME Instrument, which is designed for solo applicants — there are no consortium partners in their record. This means they are a self-directed, product-driven company rather than a research network builder. Working with them would mean engaging them as a technology provider or industry partner, not as a consortium coordinator in a multi-party research project.

OZ EHF has no recorded consortium partners from their H2020 projects, as both were solo SME Instrument applications. Their network within EU-funded research is effectively limited to their own company and any subcontractors or pilots engaged under the OZeye project.

What sets them apart

OZ EHF is one of very few Icelandic SMEs to have completed both phases of the EU SME Instrument for an AI-native sports production technology — a rare combination of Nordic market positioning and demonstrated EU funding track record. Their value to potential partners lies in their finished or near-finished AI product for live sports, which can be integrated into broadcasting workflows without requiring deep R&D investment from the partner side. For companies in media, sports, or venue technology, they offer a validated product with EU-backed credibility rather than a research prototype.

Highlights from their portfolio

• OZeye (Phase 2)
  With €2.39M in EC funding, this is one of the larger SME Instrument Phase 2 grants and represents the full commercialization push for an AI-powered live sports production system.
• OZeye (Phase 1)
  The Phase 1 feasibility grant laid the groundwork for the Phase 2 scale-up, demonstrating a textbook SME Instrument progression from concept to market entry.