Coordinated NEWBITS (new business models for ITS) and NOESIS (big data decision support for transport), plus participated in CIPTEC and AW-Drones.
ORTELIO LTD
UK technology SME combining intelligent transport systems, assistive robotics, and data-driven business model design across European consortia.
Their core work
Ortelio is a Coventry-based technology SME that specializes in applying digital solutions — particularly data analytics, big data strategy, and human-robot interaction — to transport and health challenges. They develop business models and decision-support tools for intelligent transport systems, and have contributed to assistive robotics for elderly care. Their work sits at the intersection of ICT innovation and sector-specific deployment, often translating emerging technologies into practical service models and policy-ready frameworks.
What they specialise in
Participated in MARIO (caring service robots for dementia and aging) and PERSEO (personalized robotics as service-oriented applications).
Coordinated NOESIS on strategic big data investments in transport and contributed data-related work in ROUTE-TO-PA on transparency technologies.
Participating in PERSEO (2021-2024), an MSCA training network on personalized robotics and cloud/service robotics.
Participated in AW-Drones, contributing to airworthiness standards for mass-market drones.
How they've shifted over time
Ortelio's early H2020 work (2015-2018) was spread across diverse digital applications — elderly care robots with ambient sensors and semantic analysis (MARIO), open government data (ROUTE-TO-PA), and creative digital content (Q-Tales). From 2016-2019, they consolidated around intelligent transport, coordinating two projects on ITS business models and big data strategy. Their most recent involvement (2021-2024) in PERSEO signals a return to robotics, now focused on personalized human-robot interaction and cloud robotics as a service — suggesting they are merging their transport/service design expertise with robotic systems.
Ortelio is converging toward robotics-as-a-service models, combining their transport sector knowledge with cloud robotics and human-robot interaction expertise.
How they like to work
Ortelio primarily operates as a partner (6 of 8 projects) but has demonstrated coordination capability in transport-focused projects (NEWBITS, NOESIS). With 75 unique partners across 15 countries, they maintain a broad European network rather than relying on a fixed set of collaborators. Their participation across diverse funding schemes (CSA, IA, RIA, MSCA-ITN) suggests adaptability — they can contribute to coordination and support actions as well as research and innovation projects.
Ortelio has built a substantial network of 75 unique consortium partners spanning 15 countries, notably broad for an SME of their size. This reflects their cross-sectoral work connecting transport, health, and digital domains across Europe.
What sets them apart
Ortelio occupies an unusual niche: a small technology company that bridges robotics, intelligent transport, and data-driven decision support. Unlike pure software houses or academic spin-offs, they focus on translating technology into viable business and service models — evidenced by coordinating projects specifically on ITS business models and big data investment strategy. For consortium builders, they offer the rare combination of technical robotics/ICT capability with practical business model design experience.
Highlights from their portfolio
- NEWBITSOne of two projects Ortelio coordinated, focused on developing new business models for intelligent transport systems — their highest-funded project at EUR 368,875.
- MARIOLarge-scale validation of caring service robots for elderly people with dementia, combining ambient sensors, semantic analysis, and social network approaches to combat loneliness.
- PERSEOTheir most recent project (2021-2024), an MSCA training network on personalized robotics — signals their future direction toward cloud and service robotics.