Both GRACE and MAGIC are explicitly focused on growing industrial crops (miscanthus, hemp) on land unsuitable for food production.
NOVABIOM
French SME specializing in industrial crops on marginal lands, biomass supply chains, and biorefinery feedstock for the bioeconomy.
Their core work
NOVABIOM is a French private company specializing in industrial crops grown on marginal and underutilized agricultural land, with particular expertise in miscanthus and hemp as biomass feedstocks for biorefinery value chains. Their real-world contribution lies at the intersection of agronomy and industrial supply chains: identifying which crops can grow where conventional agriculture fails, and connecting that biomass to biobased industry needs. They bring practical knowledge of crop performance, land suitability, and supply chain logistics to research consortia. Their work directly addresses the economic challenge of making marginal land productive without competing with food production.
What they specialise in
GRACE targeted biomass feedstock supply for biorefineries, while MAGIC developed biomass supply-chain mapping tools.
GRACE (EUR 531,642) directly addressed biobased industry feedstock needs and biorefinery input chains.
MAGIC developed a Decision Support System and crops database for identifying optimal marginal land use scenarios.
Miscanthus and hemp expertise appears consistently across both projects as the core crop portfolio.
How they've shifted over time
Both H2020 projects began in 2017, so there is no true temporal evolution visible in the funding timeline — NOVABIOM entered EU-funded research with a clear and already-defined niche. What the keyword split does reveal is a complementary depth: their foundational work covered the agronomic and value-chain side (miscanthus, hemp, biorefinery feedstock), while their parallel engagement in MAGIC pushed toward digitalization and decision tools — crop databases, GIS-based mapping, and supply chain modelling. This suggests the company was simultaneously building field expertise and data infrastructure, rather than evolving sequentially from one to the other.
NOVABIOM appears to be moving toward data-driven advisory services — combining agronomic know-how with digital tools that help landowners, policymakers, and industry identify where and what to grow, making them increasingly relevant for bioeconomy planning and land-use strategy.
How they like to work
NOVABIOM participates exclusively as a consortium partner — they have never led an H2020 project — which positions them as a specialized contributor rather than a project driver. Despite only two projects, they have accumulated 49 unique consortium partners across 14 countries, indicating they joined large, well-networked research consortia rather than small bilateral collaborations. This breadth of exposure suggests they are comfortable operating within complex multi-partner frameworks and bring a focused industrial or agronomic role that complements academic partners.
NOVABIOM has built a surprisingly wide network for a two-project SME: 49 unique partners across 14 countries, reflecting the pan-European scope of both GRACE and MAGIC consortia. Their network likely spans agronomy research institutes, biorefinery operators, and land management bodies across Western and Central Europe.
What sets them apart
NOVABIOM occupies a rare niche as a private SME focused specifically on non-food industrial crops for marginal land — a space usually dominated by academic research groups. Their private-sector status means they are oriented toward commercial viability and supply chain practicality, not just scientific publication. For a consortium builder, they offer credibility with industry end-users and the ability to ground academic biomass research in real market and logistics constraints.
Highlights from their portfolio
- GRACEThe largest project by funding (EUR 531,642) and longest duration (2017–2022), covering the full chain from crop agronomy through biorefinery feedstock supply — NOVABIOM's most comprehensive engagement.
- MAGICNotable for its decision-support system and crops database outputs, showing NOVABIOM's involvement in digitizing marginal land knowledge into reusable planning tools.