NORRKOPING VISUALISERING AB

Their core work

Norrköping Visualisering AB is a Swedish SME specializing in visualization and immersive audiovisual technologies, based in Norrköping — a city internationally recognized as a center for advanced visualization research and infrastructure. The company's work spans two connected domains: developing next-generation immersive media technology (audiovisual systems, display environments) and contributing visualization expertise to public science communication through exhibitions and interactive events. They operate at the boundary between technology development and science-society engagement, applying visualization capabilities in both R&D and public-facing contexts. Their small size and specialist profile make them a focused technical contributor rather than a generalist project partner.

What they specialise in

How they've shifted over time

In the earlier phase (SPARKS, 2015-2018), their H2020 engagement was rooted in science-society communication — exhibitions, science cafés, open science events, and topics like frugal innovation and technology shifts in health and medicine. From 2017, their focus shifted clearly toward immersive media technology development, as shown by their funded participant role in Immersify, which moved beyond public communication into technical audiovisual R&D. The trajectory points from science communicator and exhibition contributor toward active immersive technology developer.

The organization is moving from public engagement and science communication roles toward technical immersive media development — positioning them increasingly as a technology SME rather than purely a science outreach partner.

How they like to work

They have held no coordinator roles in any H2020 project, contributing instead as specialist partners or third parties where their visualization expertise is a targeted input. Despite only two projects, they engaged with 36 distinct partners across 28 countries, reflecting participation in large pan-European consortia rather than small bilateral partnerships. This pattern suggests they are selected for a clearly defined technical capability and are comfortable operating as one specialist node within a broad network.

Despite just two projects, they have connected with 36 unique partners across 28 countries — an unusually wide footprint for an organization of this size, driven by participation in large pan-European consortia. There is no apparent geographic concentration; their network is broadly European by design.

What sets them apart

Norrköping is home to one of Europe's most advanced public visualization centers, and this company's name and location suggest a close connection to that ecosystem — giving them credibility and infrastructure access that few SMEs of comparable size can offer. Very few small companies can credibly bridge physical science exhibition design and immersive audiovisual technology development within the same EU project portfolio. For consortia that need both technical visualization competence and experience deploying it in public-facing, pan-European science communication contexts, this combination is rare.

Highlights from their portfolio

• Immersify
  Their only project with direct EC funding (EUR 197,575) and their clearest technical statement — an Innovation Action focused on audiovisual technologies for immersive media, placing them firmly in the technology development chain rather than merely as outreach support.
• SPARKS
  A large pan-European Coordination and Support Action spanning exhibitions, science cafés, and science shops across Europe, demonstrating early experience in large multi-country science communication consortia.