MOBILETECH AS

Their core work

MOBILETECH AS is a Norwegian digital technology SME based in Bergen, working at the intersection of media business models and journalist-facing software tools. Their 2015 project RAd proposed a donate-per-view advertising model as an ethical alternative to traditional digital video advertising, demonstrating early interest in sustainable media economics. By 2017–2018, they joined the INJECT consortium to develop AI-assisted creativity tools for journalists — covering inspirational search, content reuse, and productivity support within news ecosystems. Their work sits squarely in the "media technology" niche: not publishing content, but building the infrastructure and business logic that makes digital journalism and advertising more efficient and responsible.

What they specialise in

How they've shifted over time

Their earliest H2020 engagement (RAd, 2015) focused on advertising monetisation — specifically finding ethical, user-friendly alternatives to interruptive digital video ads. By 2017–2018, the focus had shifted entirely to journalist-facing tooling, with INJECT introducing an entirely different keyword cluster: creativity support, inspirational search, content reuse, and news ecosystem productivity. The thread connecting both phases is digital media sustainability, but the locus moved from the business/revenue layer to the editorial/workflow layer.

MOBILETECH appears to be moving from standalone advertising product concepts toward joining larger consortia building AI-assisted tools for media professionals — suggesting a pivot from product entrepreneurship to specialist partnership in journalism technology.

How they like to work

MOBILETECH has experience on both sides of the consortium table: they led a small SME Phase 1 feasibility study (RAd) and contributed as a participant in a larger Innovation Action (INJECT). With 13 unique partners across just 2 projects, they operate in varied networks rather than repeating the same partners. The shift from leading a solo-style feasibility project to joining a multi-partner IA suggests they are comfortable in both initiator and contributor roles depending on the project scope.

MOBILETECH has built connections with 13 unique consortium partners across 6 countries through only two projects — a reasonably broad network for a micro-SME. Their participation in INJECT likely connects them to European newsroom operators, journalism schools, and media technology firms.

What sets them apart

MOBILETECH occupies a narrow but coherent niche: digital media technology with a conscience, moving from ethical advertising to AI newsroom tools. Very few SMEs in the H2020 corpus combine advertising model innovation with journalism productivity software, which gives them a distinctive profile for media-sector consortia. For a consortium builder looking for a small, agile digital media specialist from Scandinavia, MOBILETECH offers both entrepreneurial energy (they have coordinated their own project) and collaborative experience (they have joined larger partnerships).

Highlights from their portfolio

• RAd
  MOBILETECH coordinated this project independently as an SME Phase 1 feasibility study, proposing a donate-per-view advertising model — an unusual ethical monetisation concept that shows the company's entrepreneurial and product-oriented side.
• INJECT
  Joining a larger Innovation Action focused on AI creativity tools for journalists placed MOBILETECH in a rich consortium covering news ecosystems, content reuse, and inspirational search — significantly expanding their keyword footprint and partner network.