MIRALAB SARL

Their core work

MIRALab is a Geneva-based technology SME specializing in digital representation, 3D visualization, and virtual environments. They translate physical objects, processes, and craft knowledge into navigable digital forms — enabling virtual design for manufacturing, and interactive documentation of cultural heritage. Their core capability is building software and visualization systems that make physical-world complexity tractable in digital space. They operate at the intersection of applied computer graphics and real-world domain problems, from consumer product design to intangible cultural heritage preservation.

What they specialise in

How they've shifted over time

In their early H2020 work (2015–2016), MIRALab applied their visualization expertise to industrial and consumer product design — specifically virtual design enabling local, consumer-customized manufacturing. By 2018–2022, their focus had shifted toward cultural heritage, with Mingei placing them in the digitization of traditional craft knowledge and its representation. The underlying technology thread — creating digital representations of physical-world complexity — remained consistent, while the application domain moved from production toward preservation and memory.

MIRALab appears to be deepening its focus on cultural heritage digitization, suggesting they are well-positioned for future collaborations in digital humanities, museum technology, or intangible cultural heritage programs under Horizon Europe's culture and creative sectors agenda.

How they like to work

MIRALab has exclusively joined projects as a participant, never taking on coordination — they prefer to contribute specialist technology within larger consortia rather than carry governance responsibility. Across two projects they worked with 17 unique partners in 9 countries, averaging roughly 8–9 partners per project, typical of medium-sized Innovation Action consortia. This profile describes a focused, reliable specialist that delivers a defined technical capability without needing to own the project structure.

MIRALab has collaborated with 17 unique partners across 9 countries, reflecting a genuinely European network despite their Swiss base. Their Geneva location places them within a dense international research and institutional ecosystem that facilitates cross-border consortium partnerships.

What sets them apart

MIRALab occupies an unusual niche as a commercial SME applying advanced digital visualization and virtual environment technology to both industrial design and cultural heritage — two domains that rarely share the same technology partner. Their Geneva base, outside the EU but deeply embedded in European research networks, gives them a distinctive cross-border consortium profile. For a project needing applied 3D representation expertise with a track record across production and preservation contexts, they offer rare dual-domain credibility within a single small team.

Highlights from their portfolio

• Mingei
  The project with the largest confirmed EC contribution (EUR 327,250), running four years through 2022 and directly defining MIRALab's heritage digitization identity.
• fromROLLtoBAG
  An early Innovation Action combining virtual design with consumer-driven local manufacturing — an unusual application of digital visualization to sustainable, distributed production.