MIGROS TICARET ANONIM SIRKETI

Their core work

Migros is one of Turkey's largest supermarket and grocery retail chains, operating hundreds of stores across the country. In H2020 projects, they serve as an industry end-user and pilot site, contributing real-world retail environments for testing sustainable food packaging, food waste reduction strategies, and data-driven supply chain solutions. Their value lies in providing large-scale commercial validation — any technology tested within Migros operations has immediate proof of viability in a major retail context.

What they specialise in

How they've shifted over time

Migros began its H2020 participation focused on physical sustainability challenges — bio-based food packaging, food waste reduction, and life cycle analysis through the YPACK project (2017). From 2018 onward, their focus shifted decisively toward digital infrastructure: big data, open data platforms, and European data spaces through EDI and REACH. This trajectory suggests a retailer moving from solving material supply chain problems to building digital capabilities for data-driven decision-making.

Migros is transitioning from physical sustainability projects toward digital data infrastructure, positioning itself as a retail industry partner for European data space initiatives.

How they like to work

Migros participates exclusively as a partner, never as coordinator — consistent with their role as an industry end-user providing real-world testing environments rather than leading research. With 55 unique partners across 18 countries from just 3 projects, they join large, diverse consortia where their value is commercial-scale validation. They are unlikely to drive project design but offer something many consortia struggle to find: a major retailer willing to pilot innovations at scale.

Despite only 3 projects, Migros has connected with 55 partners across 18 countries, reflecting participation in large Innovation Action consortia. Their network spans broadly across Europe with no single geographic concentration.

What sets them apart

Migros is one of the very few major retail chains from Turkey actively participating in H2020 Innovation Actions. For consortium builders, they offer something rare: a large-scale, non-EU retail environment for piloting food, packaging, and data solutions. Any project needing commercial validation in a real supermarket chain — particularly one bridging EU and Turkish markets — would find Migros a distinctive partner.

Highlights from their portfolio

• YPACK
  Largest funding (EUR 184,931) and most substantive involvement — bio-based packaging to reduce food waste, with Migros as a retail validation partner.
• REACH
  Most recent project (2020-2024) focused on European data spaces and trusted data value chains, marking Migros's pivot into digital infrastructure.