MEASURENCE LIMITED

Their core work

Measurence is a Dublin-based technology SME specializing in AI-powered analytics for the physical retail sector. Their core work involves turning data from brick-and-mortar stores into actionable business intelligence — helping shop owners and retail managers make better decisions about pricing, promotions, and customer experience. They have contributed to both AI-based virtual coaching tools for individual retailers (StoreHero) and broader data analytics platforms that incorporate environmental signals like weather and local events to predict shopper behavior (EW-Shopp). Their technology sits at the intersection of artificial intelligence, retail marketing, and real-world data analytics.

What they specialise in

How they've shifted over time

Measurence entered H2020 funding in 2016 with StoreHero, a lean SME Instrument Phase 1 project focused on validating an AI coaching product for individual shop owners — a product-market fit exercise with a clear direct-to-retailer angle. By 2017 they had joined EW-Shopp, a larger consortium Innovation Action that moved them toward platform-level data analytics incorporating external data sources (weather, events) for retail marketing — a more technically complex and B2B-oriented direction. The shift suggests a maturation from single-product startup thinking toward broader data infrastructure and analytics partnerships.

Measurence appears to be moving from standalone AI product development toward participation in larger data analytics ecosystems — suggesting they are positioning as a specialist retail data contributor within broader smart commerce or marketing technology platforms.

How they like to work

Measurence has experience on both sides of the consortium table: they led StoreHero as coordinator (a small, focused SME Instrument project) and joined EW-Shopp as a participant in a larger multi-partner Innovation Action. With 12 unique partners across only 2 projects, they build wide networks rather than relying on repeat collaborators. This pattern suggests a company comfortable in diverse consortium configurations, contributing specialist retail analytics knowledge rather than acting as a generalist integrator.

Measurence has collaborated with 12 unique partners across 5 countries from just 2 projects — an unusually broad network relative to their project count. No specific geographic concentration is identifiable from the available data beyond their Irish base.

What sets them apart

Measurence occupies a specific niche: AI and data analytics built specifically for the challenges of physical retail, a sector often under-served by generic technology platforms. As an Irish SME that has both led EU-funded projects and contributed to larger Innovation Actions, they combine entrepreneurial product thinking with demonstrated capability to operate inside complex research consortia. For a consortium builder in retail technology, digital marketing, or smart commerce, they bring both domain credibility and hands-on analytics expertise that is grounded in the real constraints of brick-and-mortar business.

Highlights from their portfolio

• EW-Shopp
  The largest award (EUR 215,250) and most technically ambitious project — fusing weather, event, and shopper behavioral data into a unified analytics and marketing platform, with Measurence contributing retail-side domain expertise.
• StoreHero
  Demonstrates entrepreneurial ambition: Measurence won a competitive SME Instrument Phase 1 grant as coordinator to validate an AI virtual business coach concept for physical retailers — requiring both technical and business case credibility to secure.