MAZEMAP AS

Their core work

MazeMap AS is a Norwegian technology company that develops indoor mapping and wayfinding software, enabling organizations to create, manage, and publish digital maps of building interiors. Their platform is used primarily by universities, hospitals, and large campuses to help people navigate complex indoor environments. They sit at the intersection of GIS, facility management, and user experience — turning architectural floor plans into live, searchable, navigable maps. Over their H2020 participation they moved from scaling their existing platform internationally toward automating the process of generating indoor maps, reducing the manual effort required to onboard new buildings.

What they specialise in

How they've shifted over time

MazeMap entered H2020 funding with a working product already in market, using the SME Phase 1 grant in 2016–2017 to validate an international scaling strategy. By 2019 they had progressed to SME Phase 2, indicating the feasibility study was successful and they were ready for larger-scale R&D investment. The shift from "scaling an existing platform globally" to "automated indoor map generation" suggests that between 2017 and 2019 they identified manual map creation as the main bottleneck to growth — and directed their Phase 2 funding toward solving that with automation, likely machine learning or computer vision applied to architectural drawings.

MazeMap is moving toward a more automated, AI-assisted pipeline for indoor map creation, which suggests future collaboration interest in computer vision, building information modeling (BIM), or spatial data infrastructure rather than pure GIS or cartography.

How they like to work

MazeMap has acted exclusively as project coordinator in both H2020 grants, which is typical for SME Instrument projects — a deliberately solo funding instrument designed for companies commercializing their own technology rather than building research consortia. This means MazeMap is accustomed to driving project vision and managing deliverables independently, but it also means they have no recorded history of consortium-based collaboration within H2020. For future partnerships, they are likely to be most comfortable as technical lead or technology provider rather than a subordinate partner.

Within H2020, MazeMap has no recorded consortium partners — both projects were sole-beneficiary SME Instrument grants. Their collaborative network, if any, exists outside the EU funding record.

What sets them apart

MazeMap is one of very few European SMEs that has built a commercial indoor mapping platform and taken it through the full SME Instrument pathway (Phase 1 → Phase 2), signaling a validated product with real market traction. Their focus on automating map generation distinguishes them from generic GIS vendors — they are solving the onboarding bottleneck that prevents indoor mapping from scaling to millions of buildings. For a consortium needing indoor spatial data infrastructure or wayfinding capability, MazeMap brings a ready-to-integrate commercial product rather than a research prototype.

Highlights from their portfolio

• SmartMap
  The largest grant (€2.07M, SME Phase 2) reflects EU validation of MazeMap's commercial readiness and funded the automation of indoor map generation — their most technically ambitious work on record.
• ScaleMazeMap
  A successful SME Phase 1 feasibility study that directly led to the Phase 2 grant, demonstrating a clean product-to-market validation pathway unusual among H2020 participants.