Norwegian SME building real-time tracking and mixed reality tools for professional film and VFX production.
LABO Mixed Realities is a Norwegian technology SME specialising in real-time tracking, pre-visualisation, and mixed reality systems for film and media production. Their H2020 work centred on solving a concrete on-set production problem: enabling filmmakers to accurately place and track visual effects elements during live shooting, rather than guessing and correcting in post-production. On the LADIO project they worked on capturing and routing live-action data across production pipelines, bridging physical sets and digital workflows. Their core competence sits at the intersection of computer vision, real-time rendering, and production-grade mixed reality.
POPART (2015–2016) was explicitly focused on adaptive real-time tracking for on-set production pre-visualisation, suggesting hands-on engineering of tracking pipelines under live production conditions.
POPART's full title — Previz for On-set Production — Adaptive Realtime Tracking — positions previz tooling as a core deliverable, not a side activity.
LADIO (2016–2018) addressed Live Action Data Input and Output, covering the capture, processing, and distribution of real-world data within production environments.
The company name and both projects point to a consistent focus on blending physical and digital realities in professional media contexts.
LABO's two projects fall within a tight three-year window (2015–2018), making a meaningful before/after comparison difficult — there is effectively only one chapter in their H2020 story. Both projects address the same core challenge: integrating real-time digital data with physical film production. No keyword data is available to detect finer-grained shifts. The small trajectory available suggests a deliberate deepening of a single niche — from tracking and previz (POPART) toward broader live-action data infrastructure (LADIO) — rather than a pivot into new sectors.
LABO appears to be moving from specific tracking tools toward broader live-production data infrastructure, which would position them as a platform provider rather than a point-solution vendor — but the evidence base is thin and should be verified against their commercial activity post-2018.
LABO has never led an H2020 project — both participations are as consortium partner, consistent with a specialist technology role rather than a project-management one. Their network is compact: seven unique partners across four countries, which is small even by IA consortium standards, suggesting focused partnerships with a clear division of technical labour rather than broad stakeholder assemblies. Working with them likely means engaging a focused engineering team that delivers a specific technical component within a larger project.
LABO has worked with seven distinct consortium partners across four countries — a small but genuinely European footprint for a two-project participant. No repeated partner patterns are visible from the data, so geographic loyalty cannot be confirmed.
LABO occupies a rare niche — mixed reality and real-time tracking applied specifically to professional film and media production, not to industrial or consumer AR markets. Most Norwegian digital SMEs in H2020 gravitated toward energy, maritime, or general software; LABO's creative-industry focus makes them an unusual partner for consortia that touch broadcast, VFX, or immersive media. For anyone building a project at the intersection of real-time computer vision and media production, they bring domain-specific credibility that a generalist AR vendor cannot.
