All five H2020 projects (SPARKS, ILUCIDARE, CICERONE, MESOC, ARTSFORMATION) involve cultural sectors, creative economy, or arts-based approaches.
KEA EUROPEAN AFFAIRS
Brussels consultancy specializing in EU cultural policy, creative industries research, and measuring the social impact of arts and culture.
Their core work
KEA European Affairs is a Brussels-based consultancy specializing in cultural and creative industries policy at the European level. They advise on how culture, arts, and creative sectors intersect with broader societal challenges — from digital transformation to urban regeneration and public engagement. Their core work involves research, policy analysis, and strategic communication around the social and economic value of culture, making them a bridge between EU institutions, creative industries, and civil society.
What they specialise in
ILUCIDARE — their largest project (EUR 600K) — focused specifically on cultural heritage-led diplomacy and international capacity building.
MESOC measured the social dimension of culture through indicators for health, urban renovation, and civic participation; CICERONE mapped creative industries production networks.
SPARKS organized pan-European science cafés, exhibitions, and activities through science centres and museums to engage citizens on health innovation.
ARTSFORMATION explored how arts-based methods can address AI, future of work, and democratic challenges in digital transformation.
How they've shifted over time
In 2015–2018, KEA focused on science communication and public engagement (SPARKS) alongside cultural heritage diplomacy (ILUCIDARE), with keywords like science cafés, exhibitions, open science, and knowledge transfer. From 2019 onward, their work shifted decisively toward measuring culture's societal impact and examining how arts and creative industries respond to digital transformation, AI, and democratic challenges. The trajectory shows a move from outward-facing engagement activities toward deeper analytical and policy-oriented work on culture's role in major societal transitions.
KEA is moving toward the intersection of arts/culture with digital and democratic challenges — expect future work on AI ethics, inclusive digital transition, and evidence-based cultural policy.
How they like to work
KEA exclusively participates as a partner, never as coordinator, across all five projects — suggesting they position themselves as a specialist contributor rather than a project driver. With 65 unique consortium partners across 32 countries, they operate in large, diverse consortia and rarely repeat partnerships. This breadth signals strong adaptability and a wide European network, making them easy to integrate into new consortia where cultural policy expertise is needed.
KEA has collaborated with 65 unique partners across 32 countries — an exceptionally wide network for an SME with just 5 projects. Their Brussels base and pan-European project scope give them connections spanning most EU member states and beyond.
What sets them apart
KEA occupies a rare niche: a private consultancy that combines deep knowledge of EU cultural policy with hands-on research project experience. Unlike academic partners who contribute theory, or large consultancies that offer generic policy advice, KEA brings specific expertise on how creative and cultural industries create measurable social and economic value. For any consortium needing a partner who understands both EU policy mechanics and the cultural sector from the inside, KEA is a natural fit.
Highlights from their portfolio
- ILUCIDARELargest funding (EUR 600K) and most distinctive topic — cultural heritage as a tool for international diplomacy and innovation capacity building.
- ARTSFORMATIONMost forward-looking project, examining how arts-based methods can shape inclusive responses to AI, future of work, and democratic erosion.
- MESOCDeveloped concrete indicators to measure culture's impact on health, urban renewal, and civic participation — directly useful for evidence-based policy.