IN-do (2018) was an SME Instrument Phase 1 project explicitly developing an AR app-based software solution for indoor navigation on standard mobile devices with no hardware required.
INS INSIDER NAVIGATION SYSTEMS GMBH
Austrian software SME building hardware-free AR indoor navigation and keyless access apps for mobile devices.
Their core work
INS Insider Navigation Systems is a small Austrian software company specialising in mobile-based positioning and access technology. They build smartphone-driven solutions that eliminate the need for dedicated hardware — their work covers keyless real-time access to private parking infrastructure and augmented reality indoor navigation on standard mobile devices. Both products address the same underlying challenge: guiding people or granting them access in physical spaces using only the device already in their pocket. Their value proposition is reducing deployment cost and complexity by removing specialised sensors or readers from the equation.
What they specialise in
ParkBee (2015) targeted a real-time, keyless access solution for private garages, demonstrating experience in frictionless entry systems for urban transport infrastructure.
IN-do's core technology is an AR-based interface delivered through a mobile app, indicating hands-on AR development capability applied to spatial wayfinding.
Both projects sit within the transport pillar and address urban mobility pain points — parking access and indoor movement — from a software-first angle.
How they've shifted over time
INS entered H2020 in 2015 as a participant in ParkBee, a transport-focused project on keyless garage access — a hardware-adjacent problem involving real-time connectivity and access control. By 2018 they had stepped up to project coordinator on IN-do, which pivoted the technology direction firmly toward software-only, augmented reality indoor navigation. The shift from physical access control toward pure AR wayfinding suggests the company refined its core thesis: remove hardware entirely and let the smartphone do the work. No projects appear after 2018, so the direction of the company beyond that point cannot be confirmed from H2020 data alone.
INS was moving toward a fully software-defined, AR-powered positioning product by 2018, positioning itself for the indoor navigation market where hardware-light deployment is a competitive differentiator.
How they like to work
INS has a minimal consortium footprint — only one unique partner across two projects, all within a single country. They transitioned from participant to coordinator between their two projects, which is notable for a company this size and suggests ambition in project leadership despite limited consortium-building experience. Anyone considering working with them should expect a very lean, focused collaboration rather than a broad multi-partner structure.
Their H2020 network is extremely limited — one partner in one country across two projects. This may reflect early-stage EU project experience or a highly specialised technology niche with few obvious consortium peers at the time.
What sets them apart
INS occupies a specific niche at the intersection of indoor spatial computing and mobile software — building navigation and access tools that deliberately avoid hardware dependencies. Among Austrian transport and mobility SMEs, their AR-first, software-only approach to indoor navigation is a differentiating technical stance. For consortia needing a lean mobile software partner with direct experience pitching to EU SME Instrument evaluators, they bring both technical focus and coordinator-level project management experience.
Highlights from their portfolio
- IN-doCoordinated project (rare for a first-time SME coordinator) with a clear commercial product concept — hardware-free AR indoor navigation — and secured SME Instrument Phase 1 funding, validating market potential.
- ParkBeeEarly-stage EU participation in a real-world transport application combining real-time connectivity and keyless access, establishing the company's mobile-first, infrastructure-light approach.