Both NewNormal and New Cotton are explicitly built around converting used textiles into new cellulose fiber.
INFINITED FIBER COMPANY OY
Finnish cleantech SME turning post-consumer textile waste into a cotton-like regenerated fiber for global fashion brands through chemical recycling.
Their core work
Infinited Fiber Company is a Finnish cleantech SME that turns post-consumer textile waste and other cellulose-rich waste streams into a regenerated fiber that looks and feels like cotton. Their patented chemical process breaks down used clothing into pulp and respins it into a new fiber (branded Infinna) that can be used by textile mills and global fashion brands. In practical terms, they offer the fashion industry a way to replace virgin cotton and viscose with a circular, biodegradable alternative made from garbage. They operate at industrial demonstration scale, combining chemistry, process engineering, and supply-chain integration with brands and garment collectors.
What they specialise in
NewNormal develops the fiber production technology; New Cotton demonstrates high-performance regenerated textile fibers at scale.
New Cotton (EUR 2.2M IA) is a flagship demonstration project launching the fiber to consumers through a brand-led consortium.
Infinited Fiber coordinated both H2020 projects, pulling together partners spanning 7 countries around the textile-to-textile recycling chain.
New Cotton's objective is the launch of biodegradable regenerated textiles to consumers, moving beyond lab-grade fiber into finished garments.
How they've shifted over time
Their H2020 trajectory shows a clear maturation within a single tight domain rather than a change of topic. In 2019 (NewNormal, SME-2) the focus was on proving out the fiber production technology itself — a classic SME innovation project. By 2020 (New Cotton, Innovation Action) they had shifted from technology development to market demonstration: a larger, brand-led consortium launching finished biodegradable garments to consumers. The arc is from "can we make the fiber" to "can we sell it at scale."
They are moving from process R&D toward commercial roll-out and brand partnerships, so future collaboration value lies more in scale-up, offtake, and supply-chain integration than in early-stage lab research.
How they like to work
Infinited Fiber leads — both of their H2020 projects were coordinated by them, and they assembled a consortium of 12 partners across 7 countries. The jump from a focused SME-2 project to a larger Innovation Action signals they are comfortable orchestrating multi-stakeholder chains that include chemistry, spinning, weaving, and brand partners. Expect them to drive agenda and IP boundaries; they are not a silent technical partner.
Across two coordinated projects they have worked with 12 unique partners in 7 countries, suggesting a pan-European reach built around the textile and fashion value chain rather than a single national cluster.
What sets them apart
Very few European SMEs have a working chemical process to turn used clothes back into cotton-like fiber at demonstration scale, and fewer still have done it while coordinating their own H2020 consortia. Infinited Fiber is not a research lab experimenting with circularity — they are a technology owner that has already pulled global brands into validating their output. For partners, that means access to a real industrial process with a committed commercial path, not a TRL-4 concept.
Highlights from their portfolio
- New CottonTheir largest project (EUR 2.22M, IA scheme) and a true demonstration initiative taking regenerated biodegradable fiber all the way to consumer garments.
- NewNormalAn SME-2 project that funded the underlying fiber production technology — effectively the R&D foundation that New Cotton scales up.