IMAGINARY SRL

Their core work

IMAGINARY SRL is a Milan-based technology SME that designs and develops immersive digital experiences — virtual reality environments, interactive interfaces, and gamified platforms — primarily for healthcare and education applications. Their core work involves building virtual coaching systems, rehabilitation tools for elderly users, and engaging digital learning environments. They bring strong UX and immersive technology skills to EU consortia, translating complex clinical or educational goals into usable software products with natural user interfaces.

What they specialise in

How they've shifted over time

In the early period (2015-2018), IMAGINARY worked across diverse digital domains — health self-management apps (MyCyFAPP), gamified educational platforms (BEACONING, INLIFE) — without a sharp thematic focus. From 2019 onward, their work converges decisively on virtual reality and immersive environments for elderly care and rehabilitation, with increasing technical depth in embodiment, natural interfaces, and multi-user virtual spaces. This trajectory shows a company that explored broadly, found its niche at the intersection of VR and health, and is now deepening that specialization.

IMAGINARY is moving toward increasingly immersive, multi-user VR environments for elderly physical rehabilitation — expect them to pursue projects combining embodied interaction, AI coaching, and aging-in-place technologies.

How they like to work

IMAGINARY operates exclusively as a project participant, never as coordinator, which positions them as a reliable technology delivery partner rather than a consortium leader. With 70 unique partners across 16 countries over just 7 projects, they work in large, diverse consortia (averaging 10+ partners per project) and rarely repeat the same collaborators — suggesting they are sought after for their specific immersive technology skills rather than relying on established cliques. This makes them easy to onboard: they are accustomed to integrating into new teams and delivering their component within complex multi-partner setups.

A broad European network spanning 70 partners across 16 countries, built through diverse health, education, and digital heritage consortia. No single geographic concentration — they connect comfortably across Southern, Western, and Northern European research ecosystems.

What sets them apart

IMAGINARY occupies a specific niche that few SMEs cover: they translate clinical rehabilitation needs into usable, immersive VR experiences with natural interfaces designed for non-technical users like elderly patients. Unlike pure VR studios, they understand health workflows and patient empowerment; unlike health IT companies, they bring deep expertise in embodiment, gamification, and 3D interaction design. For any consortium needing an SME that can bridge the gap between clinical research and engaging digital products for vulnerable populations, IMAGINARY is a proven choice with seven projects of track record.

Highlights from their portfolio

• VR2Care
  Their most recent and technically ambitious project, combining multi-user VR, embodiment, and natural interfaces specifically for elderly physical activity — represents the culmination of their expertise trajectory.
• vCare
  A five-year project (2017-2022) on virtual coaching for elderly rehabilitation that established their core domain at the intersection of VR and personalized healthcare.
• MyCyFAPP
  Their highest-funded project (EUR 331,956) and their entry into digital health, addressing Cystic Fibrosis patient self-management across Europe.