IE UNIVERSIDAD

Their core work

IE Universidad is a Spanish private university based in Segovia, known for its business and management research programs. Within H2020, their research teams focus on social sciences applied to business — studying corporate social responsibility (B-Corporations), managerial decision-making in the age of automation, refugee market resilience, and AI applications in creative industries like music. They also contribute expertise in children's digital development and participated in pandemic-response manufacturing research, showing an ability to pivot toward urgent societal challenges.

What they specialise in

How they've shifted over time

IE Universidad's early H2020 work (2016-2019) centered on pure social science — corporate responsibility models (BCorp) and refugee market resilience (RESILIENCE). From 2020 onward, their focus shifted notably toward technology-driven topics: AI for lyrics analysis, children's digital maturity measurement, algorithmic management, and pandemic manufacturing adaptation. The trajectory shows a business school increasingly integrating digital technology and AI into its core research questions.

IE Universidad is moving toward the intersection of AI, management science, and digital society — expect future work on how emerging technologies reshape business and human behavior.

How they like to work

IE Universidad predominantly leads its own projects, coordinating 4 out of 6 H2020 involvements, which signals confidence in designing and managing research agendas. Their projects tend to be smaller-scale (individual fellowships and proof-of-concept grants rather than large consortia), reflecting a researcher-driven approach. With 41 unique partners across 14 countries, they maintain a broad but not deep network — typical of a university hosting multiple independent Marie Curie fellows.

IE Universidad has collaborated with 41 distinct partners across 14 countries, indicating a wide European reach. The diversity of partners likely reflects the variety of MSCA fellowship topics rather than a tightly integrated research cluster.

What sets them apart

IE Universidad brings a distinctive business-school perspective to EU research — they don't just study technology, they study how technology transforms organizations, markets, and society. This makes them a valuable partner for technically-focused consortia that need social science, management, or impact assessment expertise. Their strength is translating between the worlds of technology development and business adoption.

Highlights from their portfolio

• LyrAIcs
  Unusual application of AI and NLP to music lyrics comprehension and content rating — a creative-industries angle rarely seen in H2020 portfolios.
• CO-VERSATILE
  IE Universidad's only large consortium participation, contributing to pandemic rapid-response manufacturing — a significant departure from their social science core.
• Boss Ex Machina
  Directly addresses the automation of managerial roles — a timely and distinctive research question at the intersection of AI and organizational science.