IDEAS & MOTION SRL

Their core work

IDEAS & MOTION is an Italian SME specializing in embedded electronics and software for the automotive sector, with a strong focus on automated driving systems, electric vehicle powertrains, and dependable computing architectures. They develop safety-critical electronic components, sensor fusion systems, and AI-based control software for vehicles — bridging the gap between semiconductor hardware and intelligent vehicle behavior. Their work spans the full chain from wide-bandgap power electronics for electric drivetrains to fail-operational perception and planning systems for highly automated vehicles.

What they specialise in

How they've shifted over time

In their early H2020 period (2015–2018), IDEAS & MOTION focused on smart systems integration, electric vehicle component development, and building ecosystem visibility — projects like inSSIght and 3Ccar suggest a company establishing itself in the automotive electronics space. From 2018 onward, their work shifted decisively toward AI-powered automated driving, fail-operational architectures, wide-bandgap power electronics, and cybersecurity for connected vehicles. The trajectory shows a clear move from component-level work and ecosystem participation toward higher-level intelligent systems and AI integration.

IDEAS & MOTION is converging on AI-enabled, secure, and fail-operational systems for connected and automated vehicles — positioning them squarely at the intersection of automotive AI and electrification.

How they like to work

IDEAS & MOTION operates exclusively as a consortium participant, never as coordinator, which is typical for a specialized SME contributing deep technical expertise rather than managing large projects. With 277 unique partners across 29 countries, they are remarkably well-networked for their size — they don't stick to a small circle but integrate into diverse, large-scale consortia (many of their projects are ECSEL-type with 30+ partners). This makes them an experienced, low-friction partner who knows how to deliver within complex multi-national projects.

With 277 unique consortium partners across 29 countries, IDEAS & MOTION has one of the broadest collaboration networks you'd expect from an SME of this size — spanning nearly all EU member states plus associated countries, with heavy participation in pan-European automotive and electronics consortia.

What sets them apart

IDEAS & MOTION sits at a rare intersection: they combine hands-on expertise in power electronics hardware (wide-bandgap semiconductors, electric drivetrains) with software-level capabilities in AI, sensor fusion, and safety-critical embedded systems. Most SMEs specialize in either hardware or software — this company bridges both, making them valuable for projects that need integrated solutions from silicon to algorithm. Their 16-project track record in automotive electronics, all as a reliable partner in major consortia, signals a company that consistently delivers without the overhead of project coordination.

Highlights from their portfolio

• EVC1000
  Their largest single grant (EUR 497K), focused on electric vehicle components for long-range daily trips — demonstrating their core EV powertrain expertise at scale.
• NewControl
  Represents their most advanced automated driving work — integrating LIDAR, RADAR, and sensor fusion into fail-operational cognitive systems for highly automated vehicles.
• TEACHING
  Marks their entry into human-centric AI and edge computing for autonomous applications — signaling where the company is heading next.