INJECT project focused on creativity support tools for journalists including inspirational search and content reuse.
Hallingdoelen AS
Norwegian media SME contributing end-user validation for broadcast production and journalism innovation tools.
Their core work
Hallingdoelen is a Norwegian media company involved in journalism and broadcasting. They participate in EU-funded innovation actions focused on creative digital tools for media production — from virtual studios and 3D broadcast graphics to AI-powered creativity tools for journalists. Their contributions center on being an end-user partner that tests and validates new digital media technologies in real editorial and production workflows.
What they specialise in
SMARTSET (virtual studios) and VISUALMEDIA (real-time 3D social media graphics for broadcast) both target broadcast industry innovation.
SMARTSET developed low-cost virtual studios while VISUALMEDIA explored immersive real-time 3D environments for broadcasting.
All three projects (SMARTSET, VISUALMEDIA, INJECT) address productivity and creativity challenges faced by small media companies.
How they've shifted over time
Hallingdoelen's H2020 participation spans only 2015-2018, a relatively short window. Their early work (2015-2016) focused on broadcast production technology — virtual studios and 3D graphics environments. By 2017-2018, they shifted toward editorial and journalism tools, exploring how technology can support creative workflows in newsrooms. The trajectory shows movement from production-side technology toward content-creation and journalist-facing innovation.
Moving from behind-the-camera broadcast tech toward journalist-facing tools that enhance content creation and newsroom productivity.
How they like to work
Hallingdoelen always participates as a partner, never as coordinator — consistent with their role as an SME end-user that validates tools developed by larger technical partners. With 29 unique partners across 11 countries from just 3 projects, they join medium-to-large consortia. Their value lies in providing a real-world media environment for testing innovations rather than leading technical development.
Despite only 3 projects, they have built connections with 29 partners across 11 countries, indicating participation in sizable European media-tech consortia with broad geographic spread.
What sets them apart
As a small Norwegian media company, Hallingdoelen offers something many tech-driven consortia need: a real editorial environment to pilot and validate journalism and broadcast tools. They represent the end-user perspective of regional media — not a large broadcaster but a nimble operation where new tools face practical daily constraints. This makes them valuable for projects needing authentic media SME validation partners.
Highlights from their portfolio
- VISUALMEDIALargest funded project (EUR 108,981) exploring immersive 3D graphics for broadcast — combining social media with traditional broadcasting.
- INJECTMost thematically distinct project focused on AI-powered creativity tools specifically for working journalists and newsrooms.