GRUPO EMPRESARIAL INMARK SA

Their core work

INMARK is a Madrid-based consultancy specializing in EU policy dialogue facilitation, digital skills development, and applied gaming for education and social inclusion. They design and manage large-scale stakeholder engagement processes — particularly ICT policy dialogues between Europe and North America — and develop frameworks for technology transfer from the gaming industry into education and training. Their work bridges policy, digital innovation, and capacity building, often acting as the orchestrator who brings diverse groups (industry, government, academia) into structured co-creation processes.

What they specialise in

How they've shifted over time

INMARK started in 2015 firmly rooted in the applied gaming sector — their early projects focused on serious games, game-based learning, technology transfer from the gaming industry, and digital inclusion through game-making tools like Pocket Code. From 2016 onward, their focus shifted toward policy facilitation and international cooperation dialogues, first in ICT (DISCOVERY) and then in gender equality in STI (GENDER STI). The consistent thread is their role as facilitators and engagement designers, but the domain has moved from gaming/digital skills toward broader science policy and inclusion topics.

INMARK is moving away from technology-specific projects toward policy facilitation and gender mainstreaming in international research cooperation — expect them to pursue more CSA-type dialogue and governance projects.

How they like to work

INMARK operates as both a consortium leader and an active partner, having coordinated 2 of their 5 projects. With 51 unique partners across 24 countries, they clearly build new relationships with each project rather than relying on a fixed set of collaborators. Their coordination of CSA (Coordination and Support Action) projects suggests they are skilled at managing multi-stakeholder processes and are comfortable in the organizer/facilitator seat rather than purely technical delivery.

INMARK has built a wide network of 51 unique partners across 24 countries, spanning Europe and reaching into North America through their DISCOVERY project. This breadth — nearly 5 countries per project on average — reflects their role in international dialogue and cooperation initiatives rather than deep technical partnerships.

What sets them apart

INMARK occupies an unusual niche: they are a private SME that specializes in facilitating international policy dialogues and translating complex innovation topics into structured engagement processes. Unlike research institutes that bring technical depth, INMARK brings process design expertise — the ability to run discovery labs, co-creation workshops, and capacity-building events that produce actionable outcomes. Their combination of gaming/digital background with policy facilitation skills makes them particularly useful for projects that need to bridge the gap between technology developers and policy audiences.

Highlights from their portfolio

• RAGE
  Largest single EC contribution (EUR 807,625) in a major Innovation Action building an applied gaming ecosystem with broad industry relevance.
• DISCOVERY
  Coordinated transatlantic ICT policy dialogues between Europe and North America, demonstrating INMARK's ability to convene high-level political and industry thought-leaders.
• GENDER STI
  Most recent project (2020-2023), signaling INMARK's strategic pivot toward gender equality and inclusion in international science cooperation.