GLOBAL FEEDBACK LIMITED

Their core work

Global Feedback Limited (trading as Feedback) is a UK-based NGO that campaigns to end food waste across the entire food system — from farm and supply chain to consumer plate. In EU research projects, they contribute expertise in consumer behavior change, community mobilization, and public-private collaboration frameworks rather than laboratory or engineering work. Their distinctive value is translating complex food system research into actionable public engagement: they help research consortia reach citizens, run awareness campaigns, and design the behavioral and social dimensions of waste reduction initiatives. They also bring capacity in socio-economic and environmental impact framing, helping project outputs speak to policy audiences and the general public.

What they specialise in

How they've shifted over time

Their earliest H2020 work (REFRESH, 2015) was anchored in systems thinking — waste valorisation across the supply chain, environmental modelling, and frameworks for public-private collaboration. This reflects a top-down, policy-oriented approach typical of large research consortia addressing food system inefficiency at scale. By their second project (SavingFood, 2016), the vocabulary had shifted decisively toward digital mobilization — online communities, network effects, pro-social behaviour, and collective action — signalling a move from framework design to citizen-facing digital tools. The trajectory suggests a maturing focus on the demand side of food waste: changing what consumers and communities actually do, not just mapping the problem.

Global Feedback is moving from systemic research support roles toward digital-civic engagement — making them an increasingly strong fit for projects that need to mobilise consumer networks or translate findings into public behaviour change at scale.

How they like to work

Global Feedback has participated only as a consortium partner across both projects — never as coordinator — which is consistent with an advocacy NGO that joins larger research efforts to contribute a specific civil society or consumer engagement function. Their two projects together produced 32 unique partner connections across 15 countries, indicating they are comfortable operating inside large, multi-national consortia rather than small focused teams. For a potential partner, this means they are experienced in consortium dynamics but will expect a clearly scoped dissemination or engagement workpackage rather than a technical lead role.

With 32 unique partners across 15 countries from just two projects, Global Feedback has been embedded in unusually large consortia for an organisation of its size. Their network is broadly European, consistent with Horizon 2020 multi-country requirements, though their home base and primary public audience is the UK.

What sets them apart

Global Feedback is one of very few NGOs in the H2020 food waste space with a genuine public campaigning identity — they are not an academic body rebranded as civil society, but an organisation with real citizen reach and media credibility on food waste issues. This makes them valuable in consortia that need credible public dissemination, consumer pilots, or policy advocacy components rather than another research partner. For businesses or technology developers working on food waste solutions, they offer a rare combination: access to consumer communities, behavioural insight, and the kind of NGO endorsement that can accelerate public adoption.

Highlights from their portfolio

• REFRESH
  The largest project by budget (EUR 300,230) and longest duration (2015–2019), covering the full food supply chain with multi-country public-private collaboration — the most comprehensive research engagement in their portfolio.
• SavingFood
  Notable for bridging food waste and ICT — applying digital community platforms and network effect theory to behaviour change, which is an unusual combination for a food-sector NGO.