GEN-I, TRGOVANJE IN PRODAJA ELEKTRICNE ENERGIJE, D.O.O.

Their core work

GEN-I is a Slovenian electricity trading and retail company that buys and sells power across European markets. In H2020 projects, they contribute real-world energy market expertise — testing cross-border balancing mechanisms, exploring how energy communities interact with wholesale markets, and piloting coordinated TSO-DSO platforms. Their value lies in being an actual market operator that can validate research concepts against live trading conditions and regulatory realities.

What they specialise in

How they've shifted over time

GEN-I entered H2020 through FutureFlow (2016), focused on practical electricity balancing trade across borders — closely aligned with their core trading business. By 2019-2020, their involvement shifted toward systemic grid coordination (OneNet) and decentralized energy communities (NEWCOMERS), reflecting the broader European energy transition from centralized trading toward distributed, consumer-facing models. The keyword data confirms this: recent projects emphasize transmission-distribution coordination and consumer participation in energy markets.

GEN-I is moving from pure wholesale electricity trading toward consumer-facing energy services and grid flexibility platforms — a strong fit for projects on local energy markets, demand response, and sector coupling.

How they like to work

GEN-I participates exclusively as a partner, never as coordinator, which is typical for industry players contributing domain expertise rather than driving research agendas. With 103 unique partners across 25 countries from just 3 projects, they operate in very large consortia (FutureFlow and OneNet are both major multi-country initiatives). This makes them an experienced consortium member comfortable working in complex, multi-partner settings — a reliable industry voice rather than a project management lead.

Despite only 3 projects, GEN-I has built an extensive network of 103 partners across 25 countries, driven by participation in large pan-European energy infrastructure projects. Their network is particularly strong in Central and Southeast Europe, reflecting both their Slovenian base and the cross-border nature of electricity balancing.

What sets them apart

GEN-I brings something most research consortia lack: an active electricity trader's perspective on whether proposed market designs and grid solutions actually work in real trading conditions. Based in Slovenia — at the crossroads of Central and Southeast European power markets — they offer access to a region where cross-border energy coordination is both challenging and commercially significant. For any project needing industry validation of energy market concepts, they are a credible and experienced partner.

Highlights from their portfolio

• FutureFlow
  Their largest project by far (EUR 3M+ funding), designing practical eTrading solutions for electricity balancing across European borders.
• OneNet
  Flagship EU initiative to create a unified TSO-DSO coordination framework — positions GEN-I at the center of Europe's grid modernization agenda.