EURACTIV MEDIA BV

Their core work

EURACTIV is a Brussels-based European policy media outlet that produces journalism, analysis, and public affairs content targeting EU institutions, policymakers, and business audiences. In H2020 projects, they serve as communication and dissemination partners — translating research findings into policy-relevant narratives that reach decision-makers across Europe. Their contribution is not technical research but strategic media amplification: placing project outcomes in front of the audiences that shape regulation and investment. They bridge the gap between scientific consortia and the European policy conversation.

What they specialise in

How they've shifted over time

In their earliest H2020 engagement, EURACTIV focused on the energy-economy interface — specifically how citizens and communities can co-finance energy efficiency upgrades in public sports infrastructure through crowdfunding models. By their second project, the lens had shifted toward democratic governance: participatory budgeting, citizen deliberation, and the reform of EU cohesion policy at the urban and territorial level. The thread connecting both is citizen engagement — first in energy investment, then in public decision-making — suggesting EURACTIV is positioning itself as a media voice for participatory democracy and civic empowerment in EU policy.

EURACTIV is moving from energy-sector communication toward broader civic governance and EU democracy topics, making them an increasingly relevant dissemination partner for projects at the intersection of EU institutional reform, urban policy, and citizen participation.

How they like to work

EURACTIV joins consortia strictly as a participant — never as coordinator — which reflects their role as a service provider within research projects rather than a technical or scientific lead. With 14 unique partners across just 2 projects, they are clearly embedded in mid-size international consortia built around specific policy themes. They bring audience reach, not research capacity, which makes them a targeted add-on for projects needing policy visibility rather than a central hub.

EURACTIV has worked with 14 distinct consortium partners spread across 11 countries, a notably broad geographic spread for just two projects. Their network skews toward policy-active EU member states and institutions, consistent with their Brussels base and European policy focus.

What sets them apart

EURACTIV is one of the very few H2020 participants that is a working news and policy media outlet — not a consultancy or NGO — giving consortia direct access to genuine editorial reach among EU officials, MEPs, and Brussels-based professionals. Where most dissemination partners produce reports and newsletters, EURACTIV produces journalism that gets read inside the institutions. For projects targeting regulatory change or public awareness, that distinction matters significantly.

Highlights from their portfolio

• DEMOTEC
  The larger of the two projects (EUR 390,188) and thematically the boldest — experimenting with deliberative citizen engagement in EU cohesion policy, a direct link to live EU institutional reform debates.
• GREENFOOT
  An unusual combination of community crowdfunding, energy efficiency, and public sports infrastructure that gave EURACTIV entry into the citizen energy finance narrative.