Both SSIX and EU-SysFlex relied on EURACTIV's media reach to communicate research findings to EU policy audiences.
EURACTIV.COM LIMITED
Europe's leading EU policy media network, contributing dissemination reach and regulatory affairs expertise to energy and digital research consortia.
Their core work
EURACTIV is Europe's leading independent policy media network, publishing daily news and analysis on EU affairs across energy, digital, agriculture, and health policy. In H2020 projects, they contribute their unique asset: direct access to EU policymakers, industry decision-makers, and a professional readership of hundreds of thousands across Europe. Their participation in research consortia is not as a lab or tech developer — they are the dissemination and policy communication layer, translating research outputs into policy-relevant narratives that reach the people who write regulations. In SSIX they brought their digital media platform to social sentiment research; in EU-SysFlex they served as a third-party communications partner for pan-European energy system reform.
What they specialise in
EU-SysFlex involvement is anchored in keywords around electricity market design, flexibility services, and codes and standards — all core EURACTIV editorial beats.
SSIX (2015-2018) focused on social sentiment analysis for financial indexes, where EURACTIV contributed its digital platform and online media expertise.
EU-SysFlex keywords include cross-border collaboration and needs of regulation, reflecting EURACTIV's editorial focus on pan-European regulatory harmonization.
How they've shifted over time
Their H2020 entry point (SSIX, 2015-2018) was in the digital and data space — social media sentiment analysis applied to financial markets, an unusual topic for a media outlet and likely driven by editorial interest in fintech and digital data. By their second project (EU-SysFlex, 2017-2022), the focus had shifted entirely to energy: electricity market design, flexibility services, ICT for grid management, and cross-border regulatory frameworks. This mirrors EURACTIV's own editorial evolution as energy transition became the dominant EU policy story of the late 2010s. The trajectory suggests they attached themselves to projects where their policy communication platform added genuine value to the consortium's impact strategy.
EURACTIV is positioning itself as a dissemination partner in large energy and digital policy projects — any consortium seeking to reach EU institutions, national regulators, or industry associations would benefit from their editorial platform.
How they like to work
EURACTIV never leads projects — they join as participant or third party, contributing communication and dissemination capacity rather than research outputs. Despite their non-coordinator role, their network footprint is substantial: 64 unique partners across 16 countries, typical of large Innovation Actions where broad stakeholder reach is a deliverable requirement. They are not a repeat-partner loyalist — their value is brought fresh to each consortium that needs a credible policy media presence in Brussels and beyond.
64 unique consortium partners spanning 16 countries, which is remarkably broad for just 2 projects and reflects their participation in EU-SysFlex — a pan-European infrastructure project with a wide multi-country consortium. Their geographic footprint covers most of the EU, consistent with a media network with national offices across member states.
What sets them apart
No other H2020 participant offers what EURACTIV does: a working news operation with direct editorial access to EU commissioners, MEPs, national ministers, and the Brussels policy community. Where a university brings research credibility and an industry partner brings commercial deployment, EURACTIV brings policy visibility — the ability to ensure research findings land on the desks of the people writing the next directive. For any consortium with an impact or dissemination objective tied to EU-level regulation, they are a category-of-one partner.
Highlights from their portfolio
- EU-SysFlexA flagship pan-European energy flexibility project (2017-2022) addressing grid integration at scale — EURACTIV's role as third party signals they were brought in specifically for policy communication reach to regulators and market designers.
- SSIXAn unusual early foray into financial sentiment analysis using social media data (2015-2018), where EURACTIV's digital platform and content expertise were deployed in a non-traditional, data-science context.