Core contributor across H2ME, H2ME 2, ZEFER, JIVE, JIVE 2, REVIVE, H2Haul, and NewBusFuel — covering cars, buses, refuse trucks, and heavy-duty transport.
ELEMENT ENERGY LIMITED
UK hydrogen strategy consultancy providing techno-economic analysis across the full hydrogen value chain — from fuel cell vehicles to industrial decarbonization.
Their core work
Element Energy is a Cambridge-based energy consultancy specializing in hydrogen and fuel cell economics, market deployment strategies, and decarbonization pathways. They provide techno-economic analysis (TCO, LCA), market readiness assessments, and commercialization support for hydrogen mobility, industrial decarbonization, and energy storage. Their work spans the full hydrogen value chain — from production (electrolysers) through storage to end-use in vehicles, buses, trucks, and industrial processes. They bridge the gap between technology demonstration and commercial rollout, helping projects quantify costs, model consumer behavior, and design business cases.
What they specialise in
Provides TCO, LCA, consumer behaviour analysis, and market deployment support in H2ME, PACE, ZEFER, XPRESS, and others.
Involved in electrolyser scale-up (REFHYNE, REFHYNE II), underground hydrogen storage (HYPSTER), and offshore hydrogen production (OYSTER).
Contributes to CO2 capture in steel (C4U) and refinery decarbonization (REFHYNE II), expanding beyond transport into hard-to-abate sectors.
Station network planning and depot refuelling across H2ME, H2ME 2, NewBusFuel, and HY4ALL.
Green public procurement methodology in XPRESS, energy poverty and PPP investment in SUPER-i, and CCUS policy models in C4U.
How they've shifted over time
In 2015–2018, Element Energy focused heavily on hydrogen fuel cell vehicle deployment — building the case for passenger cars, buses, and refuelling infrastructure through flagship projects like H2ME and NewBusFuel. Their early work centered on consumer behaviour, station networks, and proving the commercialization pathway for light-duty hydrogen mobility. From 2019 onward, their scope broadened significantly into heavy-duty transport (trucks, refuse vehicles via H2Haul and REVIVE), industrial hydrogen (large-scale electrolysers in REFHYNE, underground storage in HYPSTER), and carbon capture for steel and refining — reflecting the sector's shift from demonstration to industrial-scale decarbonization.
Element Energy is moving upstream from vehicle deployment toward hydrogen production, storage, and industrial decarbonization — positioning them as analysts for the full hydrogen economy, not just mobility.
How they like to work
Element Energy operates primarily as an active partner (14 of 18 projects), contributing analytical expertise to large consortia rather than leading them. They coordinated two significant projects (H2ME and NewBusFuel), both in hydrogen mobility — their strongest domain. With 274 unique partners across 22 countries, they are well-networked across the European hydrogen ecosystem, functioning as a trusted analytical partner that multiple consortia return to for techno-economic modelling and market assessment.
Exceptionally well-connected with 274 unique consortium partners across 22 countries, placing them at the heart of the European hydrogen and fuel cell community. Their network spans vehicle OEMs, gas utilities, transit operators, research institutes, and infrastructure providers across Western Europe.
What sets them apart
Element Energy occupies a distinctive niche as an independent hydrogen strategy consultancy — they don't manufacture equipment or operate infrastructure, but provide the economic analysis and market intelligence that underpins investment decisions. Their 18-project track record across the entire hydrogen value chain (production, storage, distribution, end-use) gives them a breadth of techno-economic data that few competitors can match. For consortium builders, they bring credibility, cross-sector hydrogen knowledge, and a proven ability to deliver commercialization roadmaps that translate technical results into business cases.
Highlights from their portfolio
- H2METheir largest project (EUR 597K) and one of two they coordinated — a flagship pan-European hydrogen mobility demonstration covering vehicles, stations, and consumer adoption.
- H2HaulMarks their expansion into heavy-duty hydrogen trucks for zero-emission logistics, a rapidly growing segment with strong commercial potential.
- C4UTheir entry into industrial CCUS for steel production — signals diversification beyond transport into hard-to-abate industrial sectors.