Both projects — SME-1 feasibility and SME-2 development — are entirely focused on the Matrix Charging system for automatic, ground-level EV conductive charging.
EASELINK GMBH
Austrian SME developing automatic ground-level conductive charging connectors for electric vehicles, validated through €2M EU SME Instrument funding.
Their core work
Easelink GmbH is an Austrian technology SME that develops automated, hands-free charging systems for electric vehicles — hardware that physically connects to the vehicle's underside without any plug-in action by the driver. Their flagship product, Matrix Charging, is a ground-level conductive charging pad paired with a vehicle-mounted connector that mates automatically when a car parks over it. The company pursued a textbook SME Instrument path: a feasibility study in 2017 followed by a full-scale development and market launch project from 2018 to 2020, attracting over €2 million in EU funding. Their work sits at the intersection of EV infrastructure hardware, automotive components, and smart mobility systems.
What they specialise in
'Charging stations' and 'automatic charging connectors for electric vehicles' are listed as explicit keywords in the Matrix Charging SME-2 project.
The core technical challenge in both projects is designing a robust mechanical and electrical connector interface that survives repeated outdoor use on vehicle underbodies.
Easelink executed the classic SME Instrument Phase 1 → Phase 2 pathway, demonstrating product-to-market capability using EU innovation funding mechanisms.
How they've shifted over time
Easelink's H2020 trajectory is a tight, focused two-step: a 2017 feasibility study with no detailed keywords recorded, followed immediately by a 2018–2020 full development project that crystallised around electric vehicles, charging stations, and automatic connectors. There is no visible pivot or broadening — the company went deeper on the same technology rather than wider across topics. This signals a product company executing a single innovation roadmap, not a research organisation exploring multiple themes.
Easelink is moving from R&D to commercialisation of hands-free EV charging hardware, making them a potential technology supplier or licensing partner for automotive OEMs, fleet operators, and parking infrastructure companies.
How they like to work
Easelink operates exclusively as a project coordinator and appears to have run both EU projects as a solo SME, with zero recorded consortium partners — a strong indicator that they treat EU funding as product development capital rather than collaborative research. This means they are unlikely to be passive participants in a consortium; if they join, they will want to lead or own a defined technical workpackage. Partners considering them should expect a focused, IP-protective company rather than an open research collaborator.
Easelink has no recorded consortium partners across their two H2020 projects, suggesting they operated as sole beneficiaries under the SME Instrument scheme, which is designed for individual companies. Their network built through these projects is therefore not visible in CORDIS data and likely exists through commercial rather than academic channels.
What sets them apart
Easelink is one of very few European SMEs that developed a production-ready automatic conductive charging system — not wireless/inductive, but a physical ground-pad connector that offers higher efficiency than wireless alternatives. Their full SME Instrument Phase 1 + Phase 2 completion with €2M+ in EC funding means the technology passed EU-level commercial viability review, which is a credible external validation signal. For consortium builders in EV infrastructure, autonomous vehicles, or smart parking, Easelink brings a patented hardware component that is otherwise unavailable off the shelf.
Highlights from their portfolio
- Matrix Charging (SME-2)The largest of the two projects at €2,053,844 and spanning 2018–2020, this SME Phase 2 grant represents a full commercial development cycle for the automatic EV charging connector — the highest-value EU validation of the technology.
- MATRIX CHARGING (SME-1)The 2017 Phase 1 feasibility study that preceded and enabled the larger grant, demonstrating Easelink's ability to navigate the competitive SME Instrument two-phase pipeline.