Home2nite (2017–2020, EUR 854K) was a full-scale commercial platform built specifically to empower independent hotels with digital guest engagement tools.
DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S.
Turkish digital SME building guest engagement software for independent hotels, backed by two EU SME Instrument grants.
Their core work
Done Iletisim is a Turkish digital product company specializing in mobile and guest engagement platforms, primarily serving the hospitality sector. They developed Home2nite, a platform designed to help independent hotels compete with large chains by improving digital guest interaction before, during, and after stays. Their earlier work under the PRIME project focused on mobile push notification technology to increase user engagement across digital channels. They operate as a product-driven SME, bringing software products to market rather than providing consultancy or research services.
What they specialise in
PRIME (2014–2015) focused on relevance-driven mobile push notifications to increase engagement, demonstrating foundational mobile software expertise.
They successfully secured both an SME Instrument Phase 1 (PRIME) and Phase 2 (Home2nite) grant, showing ability to navigate EU innovation funding for product development.
How they've shifted over time
Their trajectory shows a deliberate narrowing from a general mobile engagement concept (PRIME, 2014) toward a verticalized SaaS product for a specific industry (hospitality, Home2nite, 2017). The jump from a EUR 50,000 feasibility study to a EUR 854,000 Phase 2 implementation grant indicates they successfully validated a market and built out a commercial product. By 2020, their focus had fully shifted from horizontal mobile technology to a defined niche: independent hotel operators seeking digital parity with chain competitors.
They appear to be a vertical SaaS company that used EU funding as a product development vehicle — future collaborations would likely center on hospitality tech, tourism digitization, or SME digital transformation in service sectors.
How they like to work
Done Iletisim has coordinated both of their H2020 projects independently, with zero recorded consortium partners — consistent with the SME Instrument model, which funds single companies rather than multi-partner consortia. This means they are self-reliant product builders, not experienced consortium collaborators. Any partnership with them would likely involve them as a technology provider or platform integrator rather than a co-researcher.
Done Iletisim has no recorded H2020 consortium partners and has not collaborated with organizations in other countries through these projects. Their EU project footprint is entirely self-contained, which is typical for SME Instrument recipients but means they bring no established European research network.
What sets them apart
They are one of very few Turkish SMEs to have successfully secured both phases of the EU SME Instrument, which signals above-average commercial and technical credibility for their size. Their niche in independent hotel digitization addresses a real and underserved market — large hotel chains have enterprise software, but independent properties rarely do. A consortium looking for a hospitality-sector technology testbed or a digital tourism partner with validated EU project experience would find them relevant.
Highlights from their portfolio
- Home2niteTheir largest and most developed project (EUR 854K, SME Instrument Phase 2) represents a fully funded commercial product launch targeting independent hotels — making it their defining market credential.
- PRIMEAn early-stage SME Instrument Phase 1 feasibility grant that validated their mobile engagement concept and set the path toward the larger Home2nite investment.