Both MeBeSafe and MEDIATOR center on the relationship between human behavior and intelligent transport systems, with MEDIATOR specifically addressing mediation between drivers and automated vehicles.
CYGNIFY BV
Dutch human factors SME specializing in driver-automation interaction, shared control, and AI-mediated safety systems for intelligent road transport.
Their core work
Cygnify BV is a Dutch SME specializing in human factors and behavioral science applied to road transport safety, with a particular focus on how drivers interact with intelligent and automated vehicle systems. Their core work involves designing and evaluating the mechanisms by which control is shared or transferred between human drivers and automation — a critical challenge as vehicles become increasingly autonomous. In the MEDIATOR project they developed intelligent support systems that mediate the driver-automation relationship in real-time, drawing on AI and multi-modal interaction approaches. They function as a specialist contributor bringing behavioral and human factors expertise into large pan-European transport research consortia.
What they specialise in
MEDIATOR (2019–2023) generated keywords including 'transition of control' and 'shared control', indicating direct work on handover protocols between driver and automation.
MeBeSafe ('Measures for behaving safely in traffic') and MEDIATOR both address road safety as a core outcome, covering behavioral interventions and AI-supported risk reduction.
MEDIATOR introduced 'artificial intelligence' and 'intelligent support system' into Cygnify's keyword profile, reflecting growing competence in AI-driven assistance tools.
The 'multi modal' keyword from MEDIATOR suggests expanding scope beyond single-mode road vehicles toward broader transport system interaction.
How they've shifted over time
Cygnify's first H2020 project, MeBeSafe (2017–2020), addressed traffic safety through behavioral measures — broad in scope, with no specific technical keywords recorded, suggesting a general human factors or behavior change focus. By the time MEDIATOR began in 2019, their profile sharpened significantly: the project's keywords reveal a pivot toward the technically precise challenge of adaptive automation, AI-mediated control, and formalized handover between driver and machine. The trajectory is clear — from "how do people behave safely in traffic" toward "how do intelligent systems and human drivers share and negotiate control in real time."
Cygnify is moving deeper into the human side of automated driving — the behavioral, cognitive, and interaction design challenges that determine whether autonomous vehicle systems are actually safe and usable in practice.
How they like to work
Cygnify participates exclusively as a consortium partner and has never led an H2020 project, indicating a preference or positioning as a specialist contributor rather than a project manager. Despite only two projects, they have engaged with 29 unique partners across 8 countries, suggesting they operate in large, multi-partner RIA consortia typical of EU transport research. This breadth of partnerships relative to project count points to an organization that integrates well into diverse teams rather than building a narrow recurring network.
Cygnify has built a notably wide network for a two-project SME — 29 unique partners across 8 countries, suggesting both MEDIATOR and MeBeSafe were large consortia with significant European reach. Their geographic spread across 8 countries reflects the pan-European composition typical of H2020 transport RIAs.
What sets them apart
Cygnify occupies a specific and increasingly valuable niche: they understand both human behavior and the technical requirements of automated driving systems, making them rare among consultancies that typically sit on one side or the other. As automated vehicle deployment moves from research labs toward real roads, the transition-of-control problem — their core competency — becomes the central unsolved challenge that every OEM, regulator, and mobility operator must address. A consortium building a project around Level 3–4 automation, driver monitoring, or ADAS evaluation would find in Cygnify a partner who brings validated behavioral frameworks rather than purely engineering perspectives.
Highlights from their portfolio
- MEDIATORTheir largest funded project (€518,840) and the one that crystallized their technical identity — directly addressing AI-mediated control handover between drivers and automated systems, a defining challenge of the autonomous vehicle era.
- MeBeSafeTheir entry into H2020 transport research, focused on behavioral safety measures, which established the human factors foundation that the later MEDIATOR work built upon.