CREATIVA IMPRESA DI COMUNICAZIONE SRL

Their core work

Creativa is a Torino-based creative communications company that produces science engagement content for the general public — events, games, live shows, and interactive experiments designed to make research accessible and appealing. Their core work sits at the intersection of entertainment production and science communication, creating formats that bring researchers in front of citizens in engaging ways. In EU projects, they function as the creative production arm: translating scientific themes into public-facing experiences. Both their H2020 projects were Coordination and Support Actions, meaning they contributed to dissemination and engagement rather than conducting original research.

What they specialise in

How they've shifted over time

Their earliest project (TRACKS, 2014-2015) was rooted in event-based public engagement — Researchers' Night, careers, awareness, and live formats like games and shows. By CLoSER (2016-2018), the emphasis had shifted toward more structured frameworks: responsible research and innovation, citizen science, sharing good practices, and creative participation as a methodological approach. This suggests a progression from producing one-off science events to embedding engagement within broader science-society policy frameworks. However, both projects fall within a narrow two-year window, and there is no H2020 activity after 2018, so the evolution is more a hint of direction than a confirmed trajectory.

Before their H2020 activity ceased after 2018, they were moving toward structured citizen science and RRI communication work — a direction that remained relevant throughout H2020 and into Horizon Europe, making them a potential contributor to future science-with-and-for-society projects if still active.

How they like to work

Creativa has participated exclusively as a partner, never as coordinator, across all H2020 activity. Their network is very small — five unique partners drawn entirely from Italy — suggesting they operate within a tight local ecosystem rather than building broad European consortia. This profile is typical of specialist creative service providers brought into projects for a defined deliverable (an event, a communication package) rather than for ongoing research partnership.

Their H2020 network spans just five partners, all within Italy — an unusually narrow footprint for a company participating in EU-funded projects. This likely reflects their role as a local creative subcontractor rather than a cross-border research collaborator.

What sets them apart

Among Italian H2020 participants, Creativa occupies a rare niche as a commercial creative production company rather than a university, research institute, or NGO — they bring professional entertainment and media production skills that purely academic teams lack. Their value proposition is translating research themes into public-facing formats that actually hold an audience's attention. For consortium coordinators needing a dissemination partner who can produce events and educational media rather than just write reports, Creativa's background is more relevant than a typical communications consultancy.

Highlights from their portfolio

• CLoSER
  The more conceptually ambitious of their two projects, explicitly tackling Responsible Research and Innovation and citizen science as frameworks — not just an event, but a structured approach to science-society co-creation.
• TRACKS
  A Researchers' Night anniversary event marking ten years of MSCA public engagement, giving Creativa direct exposure to one of the EU's highest-profile annual science communication initiatives.