COREORIENT OY

Their core work

Coreorient Oy is a Finnish transport innovation SME working at the intersection of behavioral economics and digital mobility services. Their core expertise is in measuring and quantifying what travel time is actually worth to people — combining smartphone-based data collection with cost-benefit frameworks to understand the real value individuals and society place on mobility. Their earlier work built a peer-to-peer parcel delivery platform (PiggyBaggy) that repurposed everyday commuter journeys as last-mile delivery capacity, a concept now familiar in the sharing economy. The company bridges commercial platform thinking with rigorous transport research, making them useful both to technology consortia and to policy-facing mobility projects.

What they specialise in

How they've shifted over time

In 2014-2015, Coreorient was operating as a platform entrepreneur: they coordinated CroDS to build PiggyBaggy, a concrete product for crowdsourced last-mile delivery. By 2017-2020, they had shifted into a research-and-analysis contributor role, joining the large MoTiV consortium to study why mobility has value — measuring travel time savings, happiness, and time use through smartphone surveys across Europe. The trajectory moves from building platforms to understanding the human and economic layer beneath transport decisions, which is where much of the policy and investment conversation now lives.

Coreorient is moving from product-building toward applied behavioral transport research — a growing area as cities, mobility providers, and transport authorities need rigorous methods to justify infrastructure investment and pricing decisions beyond simple cost and speed metrics.

How they like to work

Coreorient has experience on both sides of the consortium table: they led CroDS as coordinator with a focused SME-Instrument Phase 1 scope, and contributed as a specialist partner in MoTiV, a large multi-country RIA. With only two projects generating 12 partners across 10 countries, their network diversity is high relative to their project volume — indicating they entered broad European consortia rather than tight bilateral arrangements. As a small SME they most likely bring specific analytical and commercial expertise rather than test infrastructure or large teams.

Across two projects, Coreorient has connected with 12 consortium partners in 10 countries — a wide geographic spread driven by MoTiV's pan-European research design. There is no visible concentration in any single country; their network is distributed across the EU.

What sets them apart

Coreorient occupies a rare niche for a Finnish transport SME: they combine hands-on platform entrepreneurship with behavioral economics methodology applied to mobility. Most transport SMEs focus on vehicles, infrastructure, or routing software — Coreorient focuses on what transport is worth to users and how to quantify that. For consortium builders who need a commercially-minded, analytically rigorous SME voice on travel behavior, value of time, or sharing economy transport models, Coreorient offers a perspective that neither academic institutes nor large engineering firms typically provide.

Highlights from their portfolio

• MoTiV
  Their largest project by far (EUR 210,578), spanning 2017-2020 as part of a pan-European RIA consortium, and uniquely combining happiness economics with travel time valuation and smartphone-based mobility surveys — an unusual methodological combination in transport research.
• CroDS
  Coreorient served as coordinator, and the project — building PiggyBaggy as 'the Uber of parcel delivery' — anticipated the crowdsourced logistics model by several years before it became commercially mainstream across Europe.