Both HEREWEAR and SCIRT rely on design-for-circularity expertise, with HEREWEAR explicitly addressing circular wear and SCIRT addressing systemic recycling of textiles.
CIRCULAR.FASHION GMBH
Berlin SME specializing in circular design systems for textiles — from bio-based materials and microfibre reduction to full value chain recycling.
Their core work
circular.fashion GmbH is a Berlin-based SME that develops circular design systems and methodologies for the fashion and textile industry. Their core work translates circular economy principles into practical garment and textile design tools — helping brands and manufacturers design products that can be recycled, repaired, or returned to biological cycles. In EU projects they contribute deep fashion-industry expertise to research consortia working on bio-based fibers, microfibre pollution reduction, and system-level textile recycling. They serve as a bridge between sustainability science and the commercial realities of textile production and product design.
What they specialise in
HEREWEAR (2020-2024) focuses on bio-based local sustainable circular wear, connecting biorefinery outputs to wearable textile applications.
Microfibre release is a named keyword in HEREWEAR, indicating specialist knowledge of textile pollution mechanics at the product design level.
SCIRT (2021-2024) introduced value chain cooperation and stakeholder involvement as key themes, reflecting a shift toward system-level industry coordination.
How they've shifted over time
Their earliest H2020 work (HEREWEAR, starting 2020) was grounded at the material and product level — bio-based fibers, biorefinery integration, microfibre pollution, and design-for-circularity techniques applied to individual garments. By their second project (SCIRT, starting 2021), the focus had broadened to the industry system: value chain cooperation and stakeholder involvement became the defining themes, suggesting they were asked to contribute not just design know-how but also capacity to convene actors across the textile supply chain. The trajectory is from product-level design specialist toward circular economy system architect for the wider textile sector.
circular.fashion is moving from hands-on design methodology toward industry-wide implementation — a signal they are positioning themselves as ecosystem coordinators for textile circularity, not just technical design advisors.
How they like to work
circular.fashion has participated exclusively as a consortium member — never as project coordinator — across both H2020 projects. They work in medium-to-large consortia (averaging roughly 16 partners per project) spanning multiple countries, suggesting they are sought as a domain specialist rather than a project manager. Their consistent focus on circular design across both projects indicates they bring a well-defined, replicable contribution rather than being a generalist partner.
circular.fashion has built connections with 32 unique consortium partners across 11 countries — a broad European network for a two-project SME. This suggests their circular design expertise is in demand across multiple national research ecosystems, particularly those intersecting fashion, environment, and bio-based materials.
What sets them apart
circular.fashion occupies a rare position: a fashion-industry-native SME that operates at the intersection of textile product design and EU-level sustainability research. Most circular economy research partners come from materials science or engineering — circular.fashion brings the designer and brand-facing perspective that is often missing from technical consortia. For any project needing to connect lab-level material innovation to real fashion industry adoption, they provide a credibility and translation layer that academic or engineering partners cannot.
Highlights from their portfolio
- HEREWEARAn Innovation Action linking biorefinery outputs directly to wearable bio-based textiles while addressing microfibre pollution — an unusually complete material-to-product-to-environment scope for a fashion SME.
- SCIRTThe largest single grant received (EUR 323,540) and the project where circular.fashion expanded from design methodology into system-wide value chain coordination, marking a strategic evolution in their EU project role.