CBT COMUNICACION & MULTIMEDIA SL

Their core work

CBT is a Spanish communications and multimedia company that provides dissemination, awareness-raising, and content production services to large EU-funded digital transformation projects. Their core value in research consortia is translating complex technical topics — such as zero defect manufacturing or Digital Innovation Hub ecosystems — into accessible communication for SME and industrial audiences. In QU4LITY they contributed as a third party specializing in project communication, and in DIH-World they held a direct participant role supporting the European network of Digital Innovation Hubs in reaching manufacturing SMEs. They are a communications specialist embedded inside technology-heavy consortia, not a technology developer themselves.

What they specialise in

How they've shifted over time

In their first H2020 engagement (QU4LITY, 2019), CBT's work was anchored in manufacturing-specific communication — zero defect production, digital platforms, and quality control messaging aimed at industry. By their second project (DIH-World, 2020), the focus had broadened from a single manufacturing topic toward the wider digital innovation ecosystem: Digital Innovation Hubs, the I4MS programme, and SME innovation policy. This suggests a deliberate shift from sector-specific dissemination toward a horizontal role in European digitalization infrastructure communication.

CBT appears to be positioning itself as a communications partner for large-scale EU digitalization programmes rather than for individual technology projects, which points toward future involvement in Horizon Europe missions, Digital Europe, or Industry 5.0 dissemination work.

How they like to work

CBT consistently enters projects as a supporting specialist rather than a leader — they have never held a coordinator role across their H2020 history. Both of their projects were large, multi-partner Innovation Actions with broad European consortia, so their experience is with high-complexity, multi-country communication environments rather than tight bilateral partnerships. This means they are practiced at operating within governance-heavy consortia but will not drive the scientific or technical agenda.

Despite only two projects, CBT has been exposed to 100 unique consortium partners across 27 countries — a direct consequence of joining two unusually large European programmes (QU4LITY and DIH-World each had extensive multi-country partner lists). Their network is wide but shallow: breadth of exposure rather than depth of repeated collaboration.

What sets them apart

CBT occupies a rare niche as a communications-specialist SME that has been embedded inside large, technically complex EU manufacturing and digitalization projects — not merely producing generic press releases but working within the QU4LITY and DIH-World ecosystems where the audience is industry and SMEs. Based in the Basque Country (Las Arenas, near Bilbao), they are geographically positioned inside one of Europe's most active industrial and advanced manufacturing clusters, which gives their communication work practical grounding. For a consortium that needs a Spanish-speaking dissemination partner with genuine exposure to both manufacturing digitalization and DIH networks, CBT is a credible fit.

Highlights from their portfolio

• DIH-World
  Their only directly funded project (EUR 129,500) and the one where they held a full participant role, giving CBT a seat inside the pan-European Digital Innovation Hub acceleration programme and direct exposure to I4MS and SME digitalization policy networks.
• QU4LITY
  As a third-party contributor to a large Innovation Action on Digital Reality in Zero Defect Manufacturing, this project established CBT's track record in communicating advanced manufacturing topics to industrial audiences.