Core theme across TOURISM ID, DestinationUX, DCP, and DesImO — all focused on design thinking applied to SME innovation support.
CARDIFF METROPOLITAN UNIVERSITY
Welsh university specializing in design-driven innovation, SME support programme evaluation, and measuring the impact of public innovation schemes across Europe.
Their core work
Cardiff Metropolitan University specializes in design-driven innovation and SME support, helping small businesses benefit from EU innovation programmes. Their core work revolves around service design methodologies, measuring innovation impact, and improving how SMEs interact with public support schemes. They also maintain a distinct research line in biomedical engineering, specifically cardiovascular device haemodynamics, though this is secondary to their design-innovation focus.
What they specialise in
DestinationUX improved SME experience in support programmes; DCP assessed ROI and capacity; DesImO built a Design Impact Observatory for monitoring and measuring impact.
TOURISM ID applied service design to the tourism industry; DestinationUX focused on improving the user experience of innovation support programmes.
PRESTIGE project integrated printed functional materials into high-end interactive products — their largest funded project at EUR 284,550.
HIT-LVAD (their only coordinated project) studied blood pressure and vascular haemodynamics in implanted Left Ventricular Assist Devices.
How they've shifted over time
In the early period (2016–2017), Cardiff Met focused on service design for specific industries like tourism and pursued biomedical engineering research on cardiac assist devices. From 2019 onward, their work shifted decisively toward SME innovation policy — evaluating support schemes, measuring design impact, and building capacity for innovation agencies. The trajectory shows a move from applying design in narrow sectors to becoming a meta-level expert on how design and innovation programmes work for SMEs across sectors.
Cardiff Met is consolidating as a go-to partner for evaluating and improving how public innovation programmes serve SMEs — expect future work on design policy, programme ROI, and innovation ecosystem measurement.
How they like to work
Cardiff Met overwhelmingly participates rather than leads — only 1 of 6 projects was coordinated, and that was in a different field (biomedical engineering). With 25 partners across 13 countries, they connect broadly rather than deeply, suggesting they are valued as a specialist contributor brought in for design and impact expertise. Their heavy presence in CSA (Coordination and Support Action) projects means they are comfortable in policy-oriented, non-R&D consortia.
They have collaborated with 25 unique partners across 13 countries, indicating a well-distributed European network with no obvious geographic concentration. This breadth is typical of CSA-heavy portfolios where consortia span many national innovation ecosystems.
What sets them apart
Cardiff Met occupies a distinctive niche at the intersection of design thinking and innovation policy — they don't just do design, they study how design-driven programmes impact SMEs and how to make those programmes work better. This makes them an ideal partner for anyone building a project around innovation ecosystem improvement, programme evaluation, or design-for-policy. Their dual capability in both hands-on design methods and rigorous impact measurement is uncommon among UK universities in this space.
Highlights from their portfolio
- HIT-LVADTheir only coordinated project (EUR 251,858) and a sharp departure from their design-innovation focus — a Global Fellowship in cardiovascular biomedical engineering.
- DesImOTheir most recent and thematically mature project, creating a Design Impact Observatory — the logical culmination of years tracking innovation programme effectiveness.
- PRESTIGETheir largest funded contribution (EUR 284,550) in an Innovation Action on printed functional materials — showing capability beyond policy into applied manufacturing research.