Core contributor to ODYSSEE-MURE (EU-wide efficiency monitoring), EEW4 (Energy Efficiency Watch), and CHEETAH (household technology adoption tracking).
BORG & CO AB
Swedish SME specializing in energy efficiency policy evaluation, behavioral analysis of energy investment, and EU directive implementation monitoring.
Their core work
Borg & Co is a Stockholm-based consulting firm specializing in energy efficiency policy analysis, monitoring, and evaluation across Europe. They help governments and institutions understand how energy efficiency policies perform in practice — tracking implementation of the Energy Efficiency Directive (EED), analyzing household and industry behavioral responses to efficiency investments, and communicating the multiple benefits of energy-saving measures. Their work bridges the gap between policy design and real-world outcomes, with particular strength in multi-level governance analysis and cross-country policy comparison.
What they specialise in
Participated in BRISKEE (behavioral response to investment risks), CHEETAH (household adoption behavior), and M-Benefits (communicating non-energy benefits to drive investment).
Contributed to TrustEE (market-based trust mechanisms for industrial efficiency investment) and M-Benefits (valuing multiple benefits of efficiency measures).
Recent projects EEW4 and SHAPE-ENERGY focus on multi-level governance, parliamentary engagement, and social science perspectives on energy policy.
How they've shifted over time
In their earlier H2020 participation (2015–2017), Borg & Co focused on understanding behavioral barriers to energy efficiency investment, working on projects like BRISKEE and CHEETAH that examined why households and businesses under-invest in efficiency despite clear returns. From 2018 onward, their focus shifted decisively toward policy implementation monitoring and governance — tracking how the EED is actually applied across EU member states, evaluating policy effectiveness, and engaging parliamentarians on energy efficiency narratives. This evolution shows a move from understanding the "why" of energy efficiency gaps to actively shaping the "how" of policy response.
Borg & Co is moving upstream from research into active policy monitoring and political engagement, positioning themselves as go-to analysts for EU energy efficiency directive implementation.
How they like to work
Borg & Co consistently operates as a contributing partner rather than a project leader — zero coordinator roles across all seven projects. They work in large, pan-European consortia (78 unique partners across 32 countries), which reflects their role as a specialized policy analysis contributor embedded in broad multi-country monitoring efforts. Their repeat presence in closely related projects suggests they are a trusted, known quantity in the EU energy efficiency policy community — the kind of partner you bring in for reliable analytical work rather than project management.
Despite being a small SME, Borg & Co has built an exceptionally wide network of 78 unique consortium partners spanning 32 countries — covering nearly all EU member states. This breadth reflects their involvement in large EU-wide policy monitoring initiatives rather than bilateral collaborations.
What sets them apart
Borg & Co occupies a niche that few SMEs fill: they combine quantitative policy monitoring (tracking energy consumption data, EED compliance) with qualitative behavioral and governance analysis. Unlike academic partners who publish papers or large consultancies who produce generic reports, they bring a focused, practitioner lens to how energy efficiency policy actually works on the ground. For consortium builders, they offer a reliable Swedish SME slot with deep policy knowledge and proven ability to operate within large, multi-country coordination actions.
Highlights from their portfolio
- TrustEELargest single EC contribution (EUR 178,746) — focused on creating market-based financial mechanisms for industrial energy efficiency, bridging policy and finance.
- EEW4Energy Efficiency Watch 4 represents a long-running EU monitoring series, with Borg & Co contributing to parliamentary engagement and EED implementation narratives.
- ODYSSEE-MUREPart of the flagship EU energy efficiency indicators database — despite small funding (EUR 12,128), this project is one of the most referenced monitoring tools in EU energy policy.