BLUEGREEN STRATEGY SRL

Their core work

BlueGreen Strategy is an Italian SME specializing in logistics strategy and intermodal transport consulting, with a particular focus on the Physical Internet concept — rethinking freight logistics as an open, interconnected network similar to digital data routing. They contribute strategic expertise to EU-funded transport projects addressing freight transhipment, logistics cluster optimization, and TEN-T corridor development. Their work bridges policy-level transport research strategies with practical logistics network design.

What they specialise in

How they've shifted over time

BlueGreen's H2020 trajectory shows a progression from supporting transport policy and research strategy (SETRIS, 2015) toward hands-on logistics innovation around the Physical Internet concept (CLUSTERS 2.0 and SENSE, both starting 2017). Their early involvement was as a third party in a broad strategy project, while later they became direct participants in more technically focused logistics network research. This suggests a deliberate move from advisory roles into active R&D participation in intermodal logistics.

BlueGreen is deepening its expertise in Physical Internet and interconnected logistics, positioning itself as a specialist in next-generation freight network design — a topic gaining traction in EU transport policy.

How they like to work

BlueGreen operates exclusively as a participant or third party — never as a coordinator — which is typical for a small strategy consultancy contributing specialized knowledge to larger consortia. With 58 unique partners across 12 countries from just 3 projects, they work within large, diverse consortia rather than small focused teams. This broad network exposure suggests they are valued for niche strategic input rather than large-scale execution.

Despite only 3 projects, BlueGreen has built a wide network of 58 partners across 12 countries, reflecting the large consortium sizes typical of EU transport projects. Their network is firmly pan-European with no obvious geographic concentration.

What sets them apart

BlueGreen occupies a niche at the intersection of logistics strategy consulting and the emerging Physical Internet paradigm — a combination that few SMEs offer. Their dual involvement in both CLUSTERS 2.0 and SENSE makes them one of the more focused players in EU-funded Physical Internet research. For consortium builders, they offer strategic logistics expertise without competing for the technical development budget.

Highlights from their portfolio

• CLUSTERS 2.0
  Their largest funded project (EUR 198,125), focused on the ambitious goal of creating hyper-connected logistics clusters moving toward the Physical Internet concept.
• SENSE
  Complementary to CLUSTERS 2.0, this CSA project specifically aimed at accelerating Physical Internet adoption, showing BlueGreen's sustained commitment to this topic.