WELCOME built a pan-European web entrepreneurship ecosystem; LIFE focused on collaborative entrepreneurship networks.
ASSOCIACION TETUAN VALLEY
Madrid-based startup ecosystem association supporting web entrepreneurship, founder education, and pan-European startup scaling programs.
Their core work
Tetuan Valley is a Madrid-based startup ecosystem builder focused on fostering web and mobile entrepreneurship across Europe. They run programs that help early-stage founders launch and scale startups, connecting them with investors, corporates, and media. Their work bridges entrepreneurship education with practical startup acceleration, particularly in the digital and web technology space.
What they specialise in
EM4FIT addresses entrepreneurial management for fostering innovation and talents; LIFE focused on learning from failure in entrepreneurship.
WELCOME specifically targeted web, app, and mobile startups with investor exposure and cross-border scaling support.
EM4FIT (2020-2025, MSCA-RISE) investigates entrepreneurial management in context, signaling a shift toward academic research collaboration.
How they've shifted over time
Their early H2020 work (2015-2016) centered on practical startup support — building pan-European networks for web entrepreneurs and learning from entrepreneurial failure. By 2020, they shifted toward a more research-oriented angle with EM4FIT, an MSCA-RISE project exploring entrepreneurial management theory and talent development. This suggests a maturation from purely operational startup support toward contributing to the academic understanding of entrepreneurship.
Moving from hands-on startup acceleration toward research-backed entrepreneurial education and management, making them increasingly relevant for MSCA and capacity-building projects.
How they like to work
Tetuan Valley operates exclusively as a participant, never as coordinator, which positions them as a contributing partner bringing startup ecosystem expertise to larger consortia. With 42 unique partners across 21 countries from just 3 projects, they plug into broad, diverse networks rather than sticking with a small circle. This wide reach makes them easy to integrate into new consortia, though their non-coordinator track record means they are best suited as a specialist contributor rather than a project lead.
Despite only 3 projects, they have connected with 42 partners across 21 countries, indicating involvement in large, geographically diverse consortia. Their network spans most of Europe, reflecting the pan-European nature of their startup ecosystem work.
What sets them apart
Tetuan Valley brings a practitioner's perspective on startup ecosystems into EU research projects — they are not a university or consultancy, but an association embedded in the Madrid startup scene. This gives them direct access to founders, investors, and corporate partners, which is hard to replicate through academic institutions alone. For consortium builders needing a real-world entrepreneurship partner in Spain, they fill a specific niche.
Highlights from their portfolio
- WELCOMETheir largest project (EUR 185,952) aimed at building a pan-European web entrepreneurship ecosystem with startup scaling and investor exposure components.
- EM4FITTheir most recent project (2020-2025) and a shift into MSCA research staff exchange, studying entrepreneurial management across different contexts.