ARVRTECH DOO NOVI SAD

Their core work

ARVRTECH is a Serbian technology SME based in Novi Sad that develops interactive and immersive digital systems at the intersection of human-computer interaction and robotics. Their company name signals a core AR/VR capability, which surfaces in their project roles: contributing digital interfaces and user-facing technology layers to research consortia. In their most recent project, CONBOTS, they worked on robotic systems that physically connect two humans to enable skill transfer in handwriting and music learning — a technically demanding niche combining haptics, robotics, and educational technology. Earlier they contributed to ENTROPY, an IT ecosystem designed to motivate behavioral changes in energy consumption, indicating experience with persuasive and adaptive digital systems.

What they specialise in

How they've shifted over time

From 2015 to 2018, ARVRTECH's H2020 work was anchored in energy and digital behavior change — contributing IT components to a system meant to influence how people consume energy. By 2020, their focus had shifted markedly toward physical human-robot coupling and embodied learning, with CONBOTS representing a much higher technical ambition and a larger budget (EUR 412,500 vs EUR 116,246). The trajectory suggests a deliberate move away from general-purpose behavior-change software toward specialized, hardware-adjacent robotics and haptic interaction systems.

ARVRTECH appears to be deepening into robotics-mediated human interaction and embodied learning systems, suggesting future relevance in educational robotics, rehabilitation technology, and haptic interfaces — not in generic energy software.

How they like to work

ARVRTECH has participated in two projects without ever leading one, consistently joining as a specialist partner within larger RIA consortia. Their 16 unique partners across 10 countries — from just 2 projects — indicates they are placed in mid-to-large consortia where they contribute a focused technical component rather than driving project strategy. This is typical of a niche technology provider that brings a specific capability (likely AR/VR or interactive interfaces) that larger academic or industrial partners need but do not have in-house.

Across two projects, ARVRTECH has worked with 16 distinct consortium partners spanning 10 countries, suggesting they are regularly placed in geographically diverse European consortia. No partner overlap is evident between projects, indicating a broad but not yet deep network.

What sets them apart

ARVRTECH occupies an unusual niche as one of the few Serbian SMEs active in both energy-digital and educational robotics H2020 projects, offering EU consortia a cost-competitive technology development partner from a candidate country. Their combination of digital behavior systems and physical human-robot interaction is rare — few companies bridge persuasive UI design and haptic/robotic skill transfer. For consortium builders needing a technically capable SME that adds geographic and cost diversity without sacrificing research ambition, ARVRTECH is a credible fit.

Highlights from their portfolio

• CONBOTS
  Their largest project by far (EUR 412,500), with a technically distinctive focus on physically coupling two humans through robots to transfer real-world motor skills — a frontier topic in human-robot interaction and educational technology.
• ENTROPY
  Their debut H2020 project, demonstrating early capability in energy-aware digital ecosystems and behavioral change software — a different domain from their later work, showing sector flexibility.