ANGULAR VELOCITY OY

Their core work

Angular Velocity Oy is a Finnish sports technology company that builds measurement and analytics systems for competitive sports under their SPECTO product brand. Their core work involves capturing real-time performance data from athletes — tracking biomechanical movement, speed, and technique — and turning it into actionable analytics for coaches, broadcasters, and sports federations. They operate at the intersection of sensor hardware, data processing, and presentation layers, delivering outputs suited for both performance optimization and broadcast enhancement. The company has demonstrated this capability first in bowling and then at scale in athletics, suggesting a platform approach adaptable across sports disciplines.

What they specialise in

How they've shifted over time

The company's first project (SPECTO Bowling, 2018) was a small-scale proof-of-concept with no recorded keywords, suggesting an early-stage validation phase for their measurement platform in a niche sport with limited existing instrumentation. By 2019, the SPECTO Athletics project shows a fully articulated commercial strategy — keywords explicitly cover sports technology, analytics, fan engagement, broadcasting, and performance — signalling a deliberate expansion into a higher-profile, globally broadcast sport with larger institutional buyers. The trajectory is clear: Angular Velocity started by proving the technology works in a constrained environment, then scaled both the ambition and the funding ask by an order of magnitude.

They are moving from single-sport instrumentation tools toward a broader sports data platform with broadcast and fan engagement applications — a direction that aligns with the growing sports media and live event technology market.

How they like to work

Angular Velocity always coordinates its own projects and has recorded zero external consortium partners across both grants, which is consistent with the SME Instrument funding scheme — a programme designed for single companies rather than consortia. This means they are self-reliant and product-driven rather than collaborative-research oriented. A potential partner should expect to engage them as a technology vendor or co-development partner rather than as a consortium co-applicant.

Angular Velocity has no recorded consortium partners in the H2020 data, which reflects their use of the solo-company SME Instrument scheme rather than collaborative calls. Their network in the sports and broadcast industry is likely informal and commercial rather than documented through EU project participation.

What sets them apart

Angular Velocity occupies a narrow but defensible niche: automated, real-time measurement and analytics specifically designed for competitive sports events, not fitness or consumer wearables. Their SPECTO brand spans multiple sports disciplines using what appears to be a common platform architecture, which is unusual — most sports tech companies specialise in one sport only. For a consortium or commercial partner in the sports federation, media rights, or event technology space, they bring ready-to-integrate technology with EU-validated R&D behind it.

Highlights from their portfolio

• SPECTO Athletics
  The largest project by far at EUR 2.4M under SME-2, covering the full commercial pipeline from data capture to fan engagement and broadcast — the clearest statement of their platform ambitions.
• SPECTO Bowling
  A rare example of precision sports instrumentation applied to bowling, demonstrating the company's ability to design measurement solutions for technically demanding sports with no existing commercial tooling.