ALTROCONSUMO EDIZIONI SRL

Their core work

Altroconsumo is Italy's largest independent consumer organization, providing product testing, consumer advocacy, and market transparency services. In EU research projects, they bring direct access to millions of Italian consumers and expertise in translating technical innovations into consumer-friendly communication. Their role typically involves consumer engagement campaigns, dissemination to end-users, and bridging the gap between technology developers and the general public — particularly in energy efficiency, sustainable consumption, and circular economy contexts.

What they specialise in

How they've shifted over time

In their early H2020 participation (2017-2019), Altroconsumo focused on renewable energy adoption and green transport awareness — classic consumer advocacy topics tied to energy and mobility. From 2019 onward, their work shifted toward product information systems: energy labeling (BELT) and digital product passports for the circular economy (CircThread). This evolution mirrors the EU policy trajectory from energy awareness campaigns toward structured digital product transparency and circular economy regulation.

Moving from traditional consumer awareness campaigns toward digital product information systems and circular economy data infrastructure — positioning themselves at the consumer end of EU digital product passport initiatives.

How they like to work

Altroconsumo operates primarily as a partner or third party rather than a consortium leader, though they have coordinated one project (BELT). With 67 unique partners across 18 countries, they integrate into large, diverse consortia where their role is to represent the consumer perspective. They are a reliable dissemination and public engagement partner — the organization you bring in when your project needs to reach real consumers, not just publish papers.

Connected to 67 unique partners across 18 countries, indicating broad European reach through large consortia. Their network spans energy, transport, and environment sectors, linking technology developers with consumer-facing organizations.

What sets them apart

Altroconsumo is one of very few major consumer organizations active in H2020 research consortia, giving them a unique position as a bridge between technical project outputs and millions of real consumers. Unlike universities or research institutes, they bring an established media platform, consumer trust, and direct audience reach that most consortium partners cannot replicate. For any project needing genuine public engagement in Italy — not just a dissemination deliverable — they are a highly credible partner.

Highlights from their portfolio

• BELT
  Their only coordinated project, focused on boosting EU energy label adoption — demonstrates their leadership capacity in consumer-facing energy policy implementation.
• CircThread
  Their most recent and forward-looking project, entering circular economy digital infrastructure — signals strategic expansion beyond traditional consumer advocacy.
• CLEAR 2.0
  Their largest single EC contribution (EUR 309,925), focused on consumer engagement with renewable energy technologies.