AI IN MOTION BV

Their core work

AI IN MOTION BV is a Dutch technology SME based in Eindhoven that develops AI and software solutions for intelligent transport systems. Their work focuses on enabling connected and automated vehicles to operate reliably across real-world infrastructure, including live cross-border 5G test corridors and smart port environments. They contribute technical components to large-scale innovation projects that deploy cooperative mobility systems in operational settings — bridging the gap between AI software and physical transport infrastructure. Their positioning in Eindhoven places them within the Dutch automotive and high-tech ecosystem, giving them proximity to major industry and research players in mobility.

What they specialise in

How they've shifted over time

In their first project (5G-MOBIX, 2018), AI IN MOTION was squarely focused on vehicle-level automation — specifically 5G-enabled cooperative driving on cross-border road corridors, with keywords centred on connected and automated mobility. Their second project (MAGPIE, 2021) marks a clear shift away from road vehicles toward port infrastructure and multimodal freight logistics, where the challenge is coordinating ships, trucks, and terminals rather than individual cars. This suggests a deliberate expansion from vehicle-centric AI toward broader smart transport infrastructure, likely following market demand for logistics intelligence post-pandemic.

AI IN MOTION is moving from road-based autonomous vehicle systems toward smart infrastructure for freight and multimodal logistics, which suggests growing interest in port technology and supply chain digitalisation as application domains.

How they like to work

AI IN MOTION has never led an H2020 project — in both cases they entered as consortium participants, contributing a specific technical component rather than managing overall project execution. Their two projects account for 111 unique partners across 15 countries, which means they have operated inside very large, complex multinational consortia (5G-MOBIX alone had roughly 60 partners across Europe). This profile suggests an organisation that is comfortable as a specialist contributor within ambitious, well-funded programmes, but has not yet demonstrated the appetite or capacity to take on coordination responsibilities.

Despite having only two H2020 projects, AI IN MOTION has accumulated 111 unique consortium partners spanning 15 countries — a result of participating in very large Innovation Actions with broad European consortia. Their network is pan-European in character, though the Netherlands and neighbouring Western European countries likely form the densest cluster.

What sets them apart

AI IN MOTION occupies a narrow but commercially relevant position at the intersection of AI software, vehicle automation, and transport infrastructure — a combination that few pure-software SMEs cover end-to-end. Their Eindhoven base puts them inside one of Europe's most concentrated mobility and high-tech ecosystems, with access to automotive OEMs, TU/e research, and ASML-adjacent supply chains. For a consortium builder needing a focused AI/software contributor with demonstrated experience in both road and port transport environments, they offer cross-domain mobility credibility that single-sector players cannot match.

Highlights from their portfolio

• MAGPIE
  Their largest EC contribution (EUR 357,382) and longest project (2021-2026), signalling a strategic commitment to smart port and multimodal logistics — a significant domain expansion beyond their original CAM focus.
• 5G-MOBIX
  Their entry into H2020, addressing one of the highest-profile transport technology challenges of the period — 5G-enabled cross-border automated driving corridors — establishing their credentials in cooperative mobility.